AVP Marketing Business Partner - PB BB Wealth And International Emiratised Role

The role is responsible for managing and supporting all marketing and communications activities for FAB’s Wholesale Banking (WB) and International Banking (IB), ensuring that every initiative aligns with and reinforces the Group’s strategic priorities. It contributes to the wider strategic agenda by helping the business units participate effectively in key Group‑level initiatives while upholding FAB’s vision, values, goals, and brand guidelines. The position also requires strong collaboration across internal teams and coordination with retained marketing and PR agencies to plan, execute, and optimize integrated communication and marketing efforts

Strategy & Planning

• Support in defining brand positioning, marketing and communications plan for FAB Business Units.
  
  

• Work with internal teams to ensure the Business Units (BU) contribute and benefit from Group campaigns, events, partnerships, social and digital media, and external and internal communications.
  
  

• Stay up to date with the latest technologies, tools and trends in branding and marketing.
  
  

• Monitor, analyse and report on the effectiveness of brand and marketing activity, with benchmarking against key competitors.
  
  

• Help manage the Business Units budget and ensure resources are used efficiently.
  
  

• Create compelling marketing content and collaterals that help the Business Units sell their products and services.
• Foster relationships with influential media and manage the creation and distribution of media content, in collaboration with the Communications team.
• Help the Business Units hold attractive, effective, and memorable events for its customers and stakeholders, in collaboration with the Events team.
• Support the Business Units develop and create online contents for wider engagement in social media community, in collaboration with Social Media team
• Ensure brand consistency across all touchpoints
• Support integrated marketing and communications activities that reflect brand identity and drive performance.
• Collaborate with creative, digital, communications, and media teams to ensure cohesive execution.
• Monitor campaigns and performance for measure and improve efficiency.
• Conduct analyses on audience segmentation across channels to ensure campaigns, content, messaging are reaching the right individuals at the right time.
• Partner with product, sales, and customer experience teams to align messaging.
• Serve as a brand ambassador in internal and external communications.
• Support innovation and product launches with brand, marketing, and communications input.
• Help manage the Business Units budgets and agency relationships.
• Ensure cost-effective execution of the activities without compromising quality.
  
  

• Bachelor’s degree in marketing, Business, Communications, or related field.
• Strong ability to align marketing strategies with business goals.
• Highly skilled to lead marketing projects from concept to execution.
• Solid experience in market analysis, segmentation, and positioning.
• Creative in developing compelling messages and marketing content.
• Proficient in campaign analysis, consumer insights, and digital marketing platforms.