AVP- Co-Brands- Credit Cards

Company Description

FAB, the UAEs largest bank and one of the worlds most secure financial institutions, is dedicated to creating value for its employees, customers, shareholders, and communities. Through innovation, agility, and differentiation, FAB is committed to fostering growth.

We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting and dynamic industry. 

Job Description

Generic Accountability

Core Responsibilities

Customer engagement:

• Increase card spending and make FAB the primary bank of choice.
• Increase product holding and promote digital adoption.
• Drive member satisfaction, improved customer retention, and NPS.
• Drive program awareness and redemptions through seasonal offers and campaigns.
• Establish best in market presence through ongoing marketing calendar driving acquisition and brand awareness.
  
  

• Lead the strategic roadmap for FAB Rewards enterprise-wide program, cashback, co-brand loyalty propositions.
• Manage the program parameters and business rules including, points accumulation logic, accrual rules and partner redemption rates for each customer segment.
• Monitor program CVP and drive revenue and cost save initiatives contributing to product P&Ls.
• Engage with digital to offer state of the art user interface with enhancements to the customer experience.
• Manage vendor interactions and relationship for technical stack delivery, commitment to contractual obligations, invoicing and payments, SLAS and ongoing developments to the program.
• Manage the channels member experience, lifecycle communication, digital messaging, and user redemption journeys on FAB Mobile and Internet Banking.
• Engage with Magnati to ensure seamless redemption at FAB POS network and establish synergies of leveraging FABs position as an acquirer.
• Deliver on Elite strategy and brand to build a unique Rewards experience.
• Collaborate with IT and Operations to ensure day to day operations and functioning of the platform.
  
  

• Revenue growth from Redeemers Vs non- Redeemers.
• Increased product holding.
• Uplift in credit and debit card spending.
• Increased digital channel interactions through remittances and standing instructions.
• Increased app downloads and mobile active database.
• Increased customer satisfaction from the program.