Entertainment Creative Manager

The Creative Manager is responsible for the ideation, development, and delivery of high-quality, immersive entertainment offerings across Miral Experiences Shared Services. This includes seasonal events, live shows, walk-around characters, and guest experiences. The Creative Manager ensures that all creative content aligns with brand/IP guidelines, artistic goals, and strategic business objectives.

This position collaborates closely with internal departments (Production, Technical, Casting, Operations, Events, and Marketing) and external stakeholders (including IP owners and third-party vendors) to drive innovation, maintain show integrity, and deliver world-class entertainment experiences.

ROLE SCOPE

Entertainment Creative & Casting

• Lead execution of all entertainment offerings from a creative point of view.
• Lead brainstorming sessions across the business to ensure concepts capture a wide range of ideas.
• Create and implement successful audition and casting strategies in a multicultural environment with diverse talent needs.
• Book relevant talent for special events across Farah’s portfolio of properties.
• Lead show and event creative content creation, working with internal and external partners as required.
• Prepare creative presentations and update content as required.
• Develop and maintain strong global relationships within the talent community, creative agents, managers, etc., to effectively build and maintain a solid, ongoing, and diverse talent pool.

Talent Development & Administration

• Create and implement a formal and ongoing show quality/note feedback system to help ensure and maintain high-performance standards.
• Create and implement a strategy for internal talent development that fosters and promotes growth.
• Takes part in coaching and counseling matters and provides guidance and mentorship to Entertainment colleagues to assist in developing bench strength and succession plans.
• Compile periodic rate competitiveness and comparisons.
• Offer input into event improvements: effectiveness and efficiencies.
• Additional duties as reasonably requested by senior management.

Cross-department Collaboration

• Works with Marketing and other relevant departments to ensure strategic, tactical, and core activations align with business objectives and KPI targets.
• Work directly with venue Stage Managers to identify and fill talent needs to ensure a successful 365-day operating calendar of live entertainment.
• Oversee events calendar across Farah’s properties.
• Develop and maintain strong global relationships within the entertainment production/vendor industry to help deliver the best entertainment product while maximizing budget resources.

Character Training

• Supports production and events rehearsals as needed.
• Oversees installation, execution and debris of shows/events, including hands-on work if required.
• Acts as entertainment manager on duty as requested.
• Occasional international travel as required.

Casting Strategy

• Develop show and event-related creative concepts and plans in line with existing budgets.
• Lead brainstorming sessions across the business to ensure concepts capture a wide range of ideas.
• Create and implement successful audition and casting strategies in a multicultural environment with diverse talent needs.
• Develop and maintain strong global relationships within the talent community, creative agents, managers, etc., to effectively build and maintain a solid, ongoing, and diverse talent pool.

QUALIFICATIONS

Essential:

• A college degree or equivalent professional experience is required for the position: theatrical acting, improvisational acting, physical comedy, dancing, scripting, singing, composing, or musician.
• 8+ years of experience in a theme park or large-scale attraction environment at a management level in show development and casting development within the entertainment industry.
• Experience managing talent/actors within a theme park environment.
• Experience in entertainment concept development, scripting, and show direction.
• Working knowledge of industry trends and vendors.

Desirable:

• Specialized theatrical degree, including MFA
• International experience
• Experience opening theme parks and large-scale live entertainment productions
• Working knowledge of talent contracts and robust negotiation/deal-making skills
• Demonstrated skill set within dance/choreography and music/vocals