Marketing Executive (225-1014)

The Marketing Executive plays a crucial role in driving the company's brand awareness and revenue growth by developing and executing innovative marketing strategies. This position demands a creative thinker with an analytical mind to gather market insights and transform them into effective marketing plans. The ideal candidate must be adept at both digital and traditional marketing channels, capable of managing end-to-end marketing campaigns, and skilled in fostering relationships with key stakeholders. A Marketing Executive should be versatile and ready to adapt to a fast-paced environment, contributing to the overall growth and reputability of the company through detailed attention to consumer trends and a commitment to brand excellence.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve company goals.
• Coordinate market research activities to identify opportunities for growth and improvement.
• Manage and oversee the creation of content across all marketing channels, online and offline.
• Develop and nurture relationships with key stakeholders and media contacts.
• Analyze the market trends to determine appropriate marketing strategies and campaigns.
• Work closely with the sales team to align marketing and sales objectives and initiatives.
• Manage and evaluate marketing budget and allocate resources efficiently.
• Oversee advertising and promotion activities, including print, digital, and direct mail.
• Monitor and report on the effectiveness of marketing communications and strategies.
• Ensure the company's brand consistency in all marketing materials and communications.
• Utilize analytics to measure the success of marketing initiatives and campaigns.
• Stay updated with the latest marketing trends and continuously optimize marketing strategies.

Requirements

• A bachelor’s degree in marketing, business, or a related field required.
• At least 3 years of proven experience in a marketing executive role.
• Strong understanding of current online marketing concepts and strategies.
• Excellent communication skills, both written and verbal, are essential.
• Proficient in marketing software and tools, including CRM and analytics platforms.
• Ability to work independently and collaboratively in a team environment.
• Strong project management skills with the ability to multitask effectively.
• Creative problem-solving skills and a proactive approach to tasks.