Brand Marketing Manager (225-717)

The Brand Marketing Manager plays a crucial role in developing and executing effective marketing strategies that enhance brand awareness, drive customer engagement, and boost sales. This position requires a dynamic individual capable of managing multiple projects while working collaboratively with cross-functional teams. The Brand Marketing Manager will ensure alignment with business objectives and oversee the strategic planning and execution of marketing campaigns. This role demands an excellent understanding of market trends, competitor analysis, and customer behavior to make informed decisions. The ideal candidate will possess a creative yet analytical mindset, excellent communication skills, and a passion for building exceptional brand experiences that resonate with diverse audiences.

Responsibilities

• Develop and implement comprehensive brand marketing strategies to increase brand awareness.
• Lead the creative development process for all marketing materials and campaigns.
• Analyze competitive market trends to inform strategic decisions and marketing efforts.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Manage relationships with external agencies and vendors to execute marketing initiatives effectively.
• Track and report on the effectiveness of marketing campaigns, making data-driven recommendations.
• Oversee the allocation and management of the marketing budget to maximize ROI.
• Develop strong partnerships with key stakeholders to support brand positioning and growth.
• Plan and execute promotional events and product launches to increase brand visibility.
• Maintain and update brand standards and guidelines for clarity and cohesion.
• Identify opportunities for brand expansion into new markets based on consumer insights.
• Ensure timely delivery of all marketing projects within scope, budget, and quality standards.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field.
• At least 5 years of experience in brand management or marketing roles.
• Proven track record of developing and executing successful comprehensive marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent organizational and project management skills with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Exceptional communication skills with the ability to engage and influence stakeholders.