Social Media Strategist

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

Overview

Botanic Tonics is seeking a strategic Social Media Strategist to architect and operationalize a unified social ecosystem that drives brand relevance, cultural participation, and measurable business growth across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn.

This role moves beyond channel management into full funnel platform strategy. You will translate brand positioning into platform native content systems, develop scalable creator and ambassador frameworks, and leverage social listening and community intelligence to inform campaign planning, product innovation, retail strategy, and lifecycle marketing. You will oversee both organic and paid social direction while ensuring each platform contributes to awareness, engagement, conversion, and retention in alignment with broader growth objectives.

The ideal candidate blends strategic rigor with cultural fluency and understands how to activate community led growth within a regulated 21+ functional supplement category.

Key Responsibilities

Platform Strategy and Channel Orchestration

• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
• Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy)
• Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling
• Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion
• Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives

Community Intelligence and Cultural Insight

• Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)
• Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy
• Proactively partner cross-functionally with Brand, PR, Creative, Paid Media, Customer Service, and Leadership to deliver integrated campaigns
• Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making
• Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments

Creator, Influencer, and Ambassador Strategy

• Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)
• Manage and cultivate end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management
• Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective
• Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation
• Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, creative images etc.)

Measurement, Testing, and Optimization

• Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation
• Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling
• Build structured testing frameworks across creative formats, messaging, and engagement tactics
• Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 4–7 years of experience in social media strategy and/or community building for a high-growth consumer brand (CPG experience a plus).
• Proven ability to develop and execute social strategies that integrate organic and paid initiatives, drive engagement, and deliver measurable business results.
• Experience managing agencies and/or cross-functional partners effectively.
• Skilled at analyzing trends, cultural insights, and performance data to generate actionable strategic recommendations.
• Exceptional communication and presentation skills, with the ability to inspire internal teams, external partners, and community advocates.
• Familiarity with social analytics tools, influencer platforms, and emerging digital trends

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.