Senior Brand Manager

At Botanic Tonics, we believe being present is powerful, but in todays world its very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.

feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.

Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.

Overview

The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact.

This is a hands-on, high-impact role requiring both strategic thinking and executional rigor.

Key Responsibilities

Brand & Creative Leadership

• Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity
• Develop clear, actionable creative briefs for promotional and educational initiatives
• Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
• Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints
• Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership

Agency Management & Performance Marketing

• Serve as a key point of contact for external agency partners (e.g., Neo)
• Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
• Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
• Drive continuous improvement through data-informed testing and iteration
• Own reporting on Marketing KPIs, learnings, and optimization strategies

Email Marketing & Owned Channels

• Develop and execute email marketing strategy, including:
• Campaign calendars and send cadence
• Audience segmentation and targeting
• Messaging frameworks and content themes
• Partner with Creative to deliver compelling promotional and educational campaigns
• Monitor performance and optimize for engagement, conversion, and retention

Partnerships, Influencers & Community

• Identify, source, and onboard influencers, ambassadors, and strategic partners
• Support social media and influencer strategy development
• Track partnership deliverables and ensure execution against agreements
• Support community engagement initiatives, including emerging channels like Reddit

Emerging Channels & Reddit Strategy

• Support paid and organic strategies to reintroduce and educate audiences on Reddit
• Monitor sentiment and engagement to inform broader brand positioning and messaging

Project & Business Management

• Own marketing project timelines, budgets, and deliverables
• Prepare and present business performance reports and insights to stakeholders
• Partner cross-functionally across:
• Creative
• Performance Marketing
• PR & Communications
• Social & Influencer
• Field & Activations
• Ensure seamless execution from strategy → creative → launch → optimization

Qualifications

• Undergraduate degree required; MBA highly preferred
• 6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)
• Proven track record of driving brand growth in a high-growth or disruptive environment
• Experience working with agencies and cross-functional teams

Core Skills

• Strong brand storytelling + performance marketing mindset
• Ability to translate data into clear, actionable insights
• Excellent project management and organizational skills
• Experience managing multiple campaigns simultaneously in a fast-paced environment
• Strong communication and stakeholder management skills