Paid Media Specialist

Description
Paid Media Specialist (Campaign Production Focus)
Youre energized by the behind-the-scenes execution of digital marketing, finding satisfaction in translating strategy into a perfectly built and functioning campaign. You enjoy working in different ad platforms, ensuring every campaign launches flawlessly and is set up for accurate tracking. If youre looking for an entry-level role where you can master the technical and operational side of multi-channel campaigns, this full-time, remote position is the right fit.
What Youll Do
In this crucial production-focused role, you will be the engine that brings our digital strategies to life across various channels. You will work closely with the senior team to:

• Build and Deploy Campaigns: Handle the end-to-end setup and launch of multi-channel paid media campaigns (e.g., search, display, social, native) directly within platforms like Google Ads, Microsoft Ads, and Meta Business Manager.
• Ensure Technical Integrity: Focus on the technical execution, including the precise setup and testing of conversion tracking, audience lists, and campaign tagging to ensure data accuracy.
• Campaign Optimization Support: Assist with routine campaign optimizations, applying best practices to improve performance metrics like bid adjustments, budget pacing, and minor ad rotations as directed.
• Data Organization and Reporting Prep: Support the team by pulling campaign data and organizing it for weekly and monthly reports, assisting with the fundamental data analysis needed to inform recommendations.
  

Were Looking For
This role is ideal for a highly organized, detail-oriented individual who thrives on execution and precision.

• Experience: 1-2 years of hands-on experience in building, setting up, and managing campaigns within digital advertising platforms.
• Platform Proficiency: Proven ability to work directly within platforms such as Google Ads, Microsoft Ads, Meta Business Manager, DSPs (StackAdapt), and streaming audio (Pandora/Spotify)
• Technical Understanding: Solid understanding of conversion tracking implementation and basic web analytics principles (e.g., how to place pixels/tags, common tracking errors).
  

Team Player: A self-motivated team member who excels at following directions, hitting deadlines, and has a strong desire to master the technical aspects of campaign production.
Requirements
Key Requirements & Skills:

• Hands-on experience building, launching, and managing elements of campaigns across different platforms for search, social, display, native, streaming, video, etc.
• Demonstrated experience in setting up and troubleshooting conversion tracking (e.g., Google Tag Manager, platform pixels).
• Familiarity with pulling and organizing campaign data for reporting.
  

True North provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action.
What We Offer

• Competitive compensation
• Flexible work schedules and 100% remote-work environment
• Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k)
• Unlimited PTO and sick time
• Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication
• Collaborative environment that fosters mutual respect and enhanced results
• Cultivation of team talent and abilities
• We encourage and embrace new ideas and perspectives from every member of our team
  

Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, communicate. Specific vision abilities required by this job include close vision
True North is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. True North Agency is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at True North are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. True North will not tolerate discrimination or harassment based on any of these characteristics.

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