Acne Studios PR Manager Japan

Acne Studios is a progressive luxury house and through collaboration and curiosity, we set high aspirations and strive for excellence. We value everyones contribution and embrace feedback to develop ourselves and others. We aim to minimise our environmental impact across all our operations and to address societal challenges in the way we conduct our business.

As PR Manager Japan at our Tokyo Office you will execute and support PR initiatives across Japan markets, focused on elevating brand presence and visibility through strategic PR, digital content, and influencer engagement.

CULTURE OF COLLABORATION

We firmly believe that when you feel supported, included, and trusted, it enables you to enjoy your work and thrive in it. You will be a part of a team of colleagues with diverse roles and backgrounds, each with their unique skills and experiences.

What You Will Do

As PR Manager Japan, you will play a vital role in;

• PR & Communications
• Execute PR strategies around store openings, new collection launches, and key brand moments to generate media and consumer interest.
• Build and maintain strong relationships with KOLs, influencers, stylists, and local press in each market.
• Coordinate with HQ and external PR agencies to manage press releases, media kits, sample coordination, and coverage reporting.
• Monitor and analyze earned media performance and provide regular reports to regional and global teams.
• Event Planning & Execution
• Lead the planning and execution of store opening events, product launch activations, and brand experiences.
• Manage venue sourcing, guest invitations, logistics, and on-site execution, ensuring consistency with brand image and tone.
• Work closely with retail and commercial teams to ensure seamless integration of marketing efforts into the customer journey.
• Digital & Influencer Marketing
• Collaborate with regional and global teams to adapt digital content for local use and ensure brand relevance across channels.
• Identify and manage collaborations with digital influencers and KOLs in line with campaign goals.
• Track digital activation results and provide recommendations for future improvements.
• Commercial & Retail Marketing
• Support retail marketing initiatives including campaign rollouts at department stores, shopping malls, and pop-up locations.
• Manage co-op marketing deliverables and asset delivery in collaboration with commercial partners.
• Help ensure retail visibility and consistency across customer-facing touchpoints.
• HQ & Cross-Functional Coordination
• Serve as a key contact between the local team and global headquarters (Paris), managing requests related to assets, approvals, reporting, and global campaign alignment.
• Coordinate with other functions/teams to align on key activities.
• Provide local market insights, competitor benchmarks, and campaign feedback to HQ.
  
  

You will report to Head of Marketing and Communications APAC.

Who You Are

You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation, respect, and clear communication are important, along with your ambition to learn and grow. If these qualities speak to you, we would love to have you on our team.

Specific Personal Qualities For This Role

• Hands-on experience with store opening campaigns and product launch PR
• Strong interest in fashion and luxury retail
• Deep understanding of local media and influencer landscape
• Strong communication, project management, and multitasking skills
  
  

Specific Experience And Knowledge For This Role

• 5 years of experience in PR, marketing, or communications, preferably in the luxury / fashion.
• Business level English and Native level Japanese
  
  

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognising the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyones individual expression of their own identity.

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