Manager Digital Marketing

Specific Duties And Responsibilities

• Manage and optimize digital channels: website, social media, email marketing, SEO, paid campaigns, and find opportunities where we can push B2B marketing and B2candidate initiatives
• Create digital recruitment strategies in close collaboration with the Recruitment Marketing Team
• Conceptualize, create and schedule (together with Social Media Specialist) engaging content in collaboration with your Brand and Communications colleagues.
• Track and analyze KPIs to measure performance, providing actionable insights and recommendations.
• Manage dashboards and reporting to keep leadership informed of campaign impact.
• Support the rollout of brand marketing and external communications campaigns across digital platforms.
• Stay ahead of trends and propose innovative digital tactics (new formats, emerging platforms).
• Ensure consistency in tone, look, and feel across all digital touchpoints.
• Will deliver the following:
• Monthly analytics report for leadership (KPIs, insights, recommendations).
• Content calendar for digital channels, integrated with brand and internal campaigns.
• Performance-optimized campaigns (SEO updates, social posts, ad campaigns).
• Audience insights (who engages, on which channels, and why).
  

• 8+ years’ experience in digital marketing or a related role.
• Strong knowledge of social media management tools (Hootsuite, Sprout, Buffer) and CMS platforms (WordPress, Squarespace, Drupal, Webflow).
• Familiarity with SEO/SEM practices and tools (Google Analytics, Google Ads, SEMrush, etc.).
• Basic knowledge of HTML/CSS and ability to make web updates and optimize landing pages with light coding (formatting, embedding videos, fixing simple errors, creating pages, posting and updating copy, swapping visuals).
• Experience with marketing platforms/automation integrations (HubSpot, Mailchimp tracking pixels, analytics tags).
• Excellent writing and editing skills adapted to digital channels.
  
  

• With a Bachelor’s degree in Marketing, Business Administration, Journalism, Communications or equivalent
• Masters degree and digital marketing course equivalent a plus
  
  

• Hybrid – 3x-4x a week onsite (Taytay Rizal)
• Mid-shift (3PM-12AM)