Digital Commerce Strategy And Operations Manager

Job Title: Digital Commerce Strategy & Operations Manager

Location: Taguig, Philippines (Hybrid)

The Digital Commerce Strategy & Planning Manager is accountable for building and executing a strategy that unlocks profitable growth across key digital commerce platforms (e.g., Shopee, Lazada, TikTok), by translating category/shopper insights into high-impact programs that improve conversion and basket size, and by shaping a channel-differentiated portfolio tailored to distinct digital shopper personae.

This role acts as a strategic “custodian” of digital commerce planning—ensuring growth is delivered through a cohesive agenda across portfolio, demand generation, and brilliant execution, while embedding financial rigor and performance management to drive profitability.

Main Accountabilities

• Build a strategy to unlock profitable growth across dCommerce platforms
• Develop a platform-by-platform strategy and annual operating plan that accelerates growth while improving profitability, informed by platform dynamics, commercial terms, and key KPIs.
• Drive integrated planning across the primary growth levers in digital commerce (e.g., execution fundamentals, optimal assortment, promotions, and retail media/traffic levers).
• Identify growth opportunities and prioritize initiatives that improve gross margin and contribution after platform costs, while enabling sustainable investment (e.g., demand generation and creator ecosystems where relevant).
• Partner with Finance and cross-functional stakeholders to strengthen digital commerce P&L understanding and ensure growth plans are reflected in financial outcomes.
• Translate category insights & trends into dCommerce programs that drive conversion and basket size
• Define and adapt category strategy for digital commerce channels, translating category insights into platform-specific plans and execution programs.
• Build programs that unlock demand via the right “content and traffic” levers, campaign planning, and execution—tuned to each platform’s path-to-purchase mechanics.
• Lead competitive and trend analysis to ensure strategies stay current and deliver on category and brand growth ambitions.
• Establish performance measurement routines and learning agendas to continuously optimize conversion, basket-building mechanics, and repeat purchasing.
• "Design for Channel”: build a differentiated portfolio aligned to unique dCommerce shopper personae
• Shape a digital commerce-ready portfolio by platform, ensuring the right packs, price architecture, and item-level profitability for each channel’s shopper missions.
• Align innovation choices with “Design for Channel” requirements, including profitability by item and pack/price optimization.
• Drive portfolio expansion and optimization for priority customers/platforms to ensure relevance, competitiveness, and sustainable growth.
• Partner with brand/category, supply, and customer teams to ensure execution feasibility and availability across platforms.
• Planning cadence, governance, and cross-functional leadership (enablers to deliver the above)
• Own the digital commerce planning cadence: platform strategy reviews, monthly performance reviews, and campaign post-evaluations; synthesize learnings into actions.
• Coordinate with stakeholders (e.g., Category/Brand, CMI/Insights, Finance, Revenue Management, Supply, and platform account teams) to land the agreed digital commerce agenda and execution OKRs.
• Support capability building by codifying playbooks and ensuring consistent ways of working across markets/teams where applicable
  
  

Qualifications

• D-commerce experience: Minimum of 3 years working or partnering with leading platforms such as Shopee, Lazada, and TikTok Shop.
• Flexibility and adaptability: Proven ability to adjust to fast-changing digital trends, platform updates, and shifting business priorities.
• Homecare brand interest: Genuine enthusiasm for working with household care products, including Surf, Breeze, and Domex.
• Regional FMCG background: Plus points for prior experience in regional markets under FMCG, with exposure to cross-border operations and consumer insights.
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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