Brand Portfolio Manager - Fungicides

JOB MAIN PURPOSE

Develop and execute mid‑ to long‑term (1–3 years) brand strategies, including pricing, portfolio, lifecycle management, and integrated marketing plans to deliver annual targets. Drive brand growth and profitability through brand health assessments, effective campaigns, successful new product launches, and optimized portfolio/SKU management, in close collaboration with Regional Marketing and Sales teams.

This position will be under Crop Science division.

Your Role & Responsibilities

• Develop brand & crop related tactical campaign strategy with recognition on local crops characteristic, planting season, relevant mega & NPD brands, specific outbreak, and high channel inventory to generate growers demand that translate into selling out.
• Monitor brand performance and introduced new brand/crop promotion ideas to improve brand performance when necessary
• Conceptualize demand generation program (including pre-season field activities, in-season demonstration trials’ planning and management, harvest related field / market development activities) for key assigned brands
• Develop annual calendar of marketing activities and manage annual promotion budget. Track effectiveness of campaign /communication.
• Preparing new product launches, ensure availability and adoptions of brand packages and communication points for sales team and external customers
• Working together with Commercial Excellence/Country S&OP Lead, align projections with financial plans/goals and ensure product availability to meet aligned forecasts.
• Work with Marketing Services for integrated marketing communication both ATL, digital integration and demand creation field activity according to brand’s strategies and value proposition.
• Define product value and price objective, aligned with cluster / regional asset management team to enable price strategy
• Develop tactical integrated field demand generation program and channel promotion for assigned brands together with Country Channel Lead
• Assessing the competitive environment by tracking key competitor brands - identifying risks, opportunities, and strategic/tactical actions for the relevant brand portfolio
• Define and align third party strategy based on LCM strategy for strategic assets, and implement the strategy with 3rd Party Innovation manager to strengthen & increase the value of key assets
• Manage various marketing operations program to ensure excellent performance
• Ensure compliance with the marketing budget and schedule aligned with allocated P&I budget
• Analyze market environment, competition and government policy surrounding assigned brand and crops that will influence business operations in the near future
• Strengthening stakeholders’ network in assigned brand with key officials, industry, scientific community and academicians to support business operations
• Design communication tools on detailed business operation and monitoring, i.e. Demand-Supply plan, Product Launch, and SI+SO Monitoring
  
  

• Education: University Graduate (Bachelors)
• Fluent in Tagalog / regional dialects & English
• Sound knowledge of agricultural business with at least 8 years’ experience crop protection portfolio and product management
• Demonstrate a customer-centric thinking
• Knowledge: Philippines geography, crops landscape and acreage potential, pest, pesticides, distribution network, general external influencers, general government regulation requirement related to agriculture,general socio-economic-political
• Agility to learn new things and new requirements in the company
• Technical Skills: MS Office, Tableau, LEAD, BRP
• Soft skills: managerial, leadership, analytical, problem-solving, interpersonal, negotiation
• Service orientation towards internal and external customers
• Ability to work in matrix organization, managing different stakeholders within company:
• Functions within local country Crop Science: Commercial Excellence team, Field Solution, Market Development, Regulatory, Product Supply, Finance BP, functions within marketing
• EAP region & Asia cluster & global team: Marketing Asset Team, Crop Leads, Marketing Operations, Commercial Excellence
• Demonstrate diplomacy for leading and influencing opination towards peers and senior stakeholders at the Asia region and country level on business decisions