Senior UX UI Designer

Job Overview

Singlife Philippines is seeking an experienced Senior UX/UI Designer to lead the end-to-end design of app features that drive business objectives. You will take ownership of projects from concept to execution, ensuring every touchpoint delivers a seamless, intuitive, and visually engaging experience that reflects our brand and goals.

You will collaborate closely with cross-functional teams like Product Owners, Engineers, and fellow Designers to create human-centered digital features and services that inspire trust and make financial management simple, empowering, and accessible.

Responsibilities & Duties

• UX/UI Research & Design
• Analyze available user data to guide and propose customer-centric design solutions.
• Develop design solutions that reflect the company’s brand and product positioning while ensuring compliance with legal and branding guidelines.
• Maintain a scalable and consistent design system across devices and platforms.
• Keep up with evolving fintech design trends by conducting competitive benchmarking and market scans.
• Conduct user research using surveys, guerrilla testing, interviews, and other usability methods to gain actionable insights into user behaviors and needs.
• Collaborate with the project team to ensure that released designs accurately reflect the original design intent and requirements.
• Design Strategy
• Develop and define design strategies that balance user needs with business strategy.
• Create wireframes, prototypes, and user flows to illustrate and validate design concepts and gain buy-in from business units.
• Ensure features and designs are aesthetically pleasing and create a smooth, intuitive, and effective customer experience.
  
  

• Education level: Bachelor’s Degree.
• Years of Experience: At least 5 years of professional UX/UI design experience in relevant field and has handled digital platform/s in the past, preferably in the financial services and e-commerce industry.
• Technical Skills:
• Strong understanding of UX principles, UI and visual design.
• Expertise in UX practices including wireframing, prototyping, and user testing.
• Proficiency in design and prototyping tools, such as Figma.
• Ability to think critically and solve complex design challenges.
• Familiarity with frontend development is a plus.