Senior Manager Integrated Marketing Experience IMX - Social Owned Digital Philippines

Job Description

Senior Manager, Integrated Marketing Experience (IMX) - Social, Owned Digital (Philippines)

Reports to: Senior Director, Integrated Marketing Experience (IMX) - Philippines

Location: Taguig City, Philippines

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

As an individual contributor, you will operate the always on IMX engagement and data engine, activating connected organic social and owned digital journeys that turn attention into first party data, relationships, and revenue across all brands and charter plans in market. Bring the IMX content to conversion system to life through high performance organic, owned, CRM, and social commerce experiences—fueling community growth and conversion while tightly integrated with Media (paid performance) and EPICS (culture and creators).

• Own the in-market organic social and owned digital execution roadmap, operating social platforms, owned ecosystems, and CRM journeys as performance channels within the IMX content-to-conversion system.
• Activate social and owned digital across all brand charter plans, translating IMX priorities and campaign roadmaps into always-on community, content, data, and commerce experiences.
• Orchestrate influencer content, publishing, and community activation in partnership with EPICS (ecosystem strategy & contracts) and Media (paid amplification & performance led by Media).
• Execute first-party data capture, journey orchestration, retargeting, and lifecycle engagement under Media’s governance, performance models, and value frameworks.
• Activate EPICS platforms and cultural programs across organic social and owned digital touchpoints to drive community growth, engagement, and transactions.
• Lead integrated social & influencer strategy, including content calendars (planned, predictive, reactive), trend-led activations, crisis response, and social commerce experiments.
• Track and optimize platform and journey performance (engagement, traffic, leads, conversion), providing organic performance signals that inform Media’s investment, optimization, and ROI models.
• Power paid media amplification and other marketing initiatives through real-time social listening and community insights, informing on what content, creators, and moments to scale for performance.
• Operate organic social and owned commerce journeys, integrating content, creators, data, and transactions to accelerate conversion and lifetime value (with Media providing paid scale where required).
• Manage social, content, CRM, and community agencies and partners, ensuring speed, quality, compliance, and value delivery.
• Ensure disciplined end to end P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency to end P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency.
• Embed a learning culture, turning results into insight and action to continuously improve journeys and performance.
• Operate within the IMX Growth Pillars model, with clear handoffs and shared routines with Media (investment, performance, 1PD) and EPICS (platforms, creators, partnerships).
• Manage platform, content, and operations budgets, ensuring value delivery and efficiency.
• Drive innovation through social commerce, AI, automation, personalization, and emerging platforms.
  
  

What Success Looks Like: A step-change in social advocacy, digital engagement, and first-party growth, with social and owned platforms driving measurable brand love, conversion, and ROI. The market operates with connected content-to-commerce journeys, real-time learning, and future-ready digital capabilities. Recognized for fast, insight-led execution, strong community connection, and seamless integration with Media and EPICS to accelerate the path from culture to conversion.

Experience & Critical Requirements

• 8+ years in social, digital, content, CRM, or performance-driven marketing roles, with hands-on experience managing always-on platforms and conversion journeys.
• Strong expertise in organic social, community management, content operations, CRM, lifecycle marketing, and social commerce.
• Proven experience working in matrix, cross-functional environments with Marketing, Media, Creatives, EPICS, agencies, and platform partners.
• Experience executing first-party data acquisition, retargeting, personalization, and performance optimization using data, MarTech, and analytics tools.
• Strong performance orientation with the ability to link engagement, traffic, and conversion to commercial impact.
• Demonstrated agency and partner management experience, driving speed, quality, and value delivery.
  
  

Communication Focus

• Ability to influence stakeholders through clear, insight-led narratives that connect social and owned performance to business outcomes
• Ability to translate data, trends, and frameworks into simple, actionable direction for teams and partners.
• Strong collaboration and relationship-building skills across Marketing, Media, EPICS, Creative, and Other teams.
• Comfort operating in fast-moving, ambiguous, and networked environments.
• Ability to turn complexity into clear priorities and execution plans.
• Ability to inspire momentum behind new ways of working and digital-first thinking.
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills

Videography; Social Media; Creativity; Marketing Campaigns; Paid Search Marketing; Programmatic (Inactive); Marketing Strategies; Waterfall Model; Digital Media; Microsoft Office; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Signage; Search Engine Marketing (SEM); Teamwork; Negotiation; Agency Management; Connections Planning

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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