Senior Director Sparkling Flavors - Philippines

Reports to: Marketing Lead - Philippines

Location: Manila, Philippines

Job Summary

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

This people manager role will act as the Sparkling Flavors Category Lead for the Philippines, you will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth 

Global Brands – working in partnership with Global Category Lead (GCL) and OU Category Lead: Sprite & Fanta & Schweppes

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights 
• Recommends 3-year country projects and 2-year IMX campaigns to the Philippines Marketing Lead
• For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle 
• Defines brand calendar at market level, allocating OU-controlled DME to activity types 
  
  

Local and Regional Brands: 

• Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways 
• Recommends 3-year innovation projects and 2-year IMX campaigns to the Philippines Marketing Lead 
• IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle 
• Defines brand calendar at market level, allocating DME to creation & activity types 
• Supports the development of channels and in-store execution plans, supporting bottling partners and customers  
• Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction 
  
  

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led and developed teams directly
• Advanced business and Commercial acumen
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.
  
  

Communication Focus

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders 
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results 
• Ability to inspire through the power of our marketing and brands
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills

Social Media; Digital Advertising; Key Performance Indicators (KPI); Branding; Category Management; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Market Segmentation; Customer Insights; Microsoft Office; Qualitative Research; Strategy Development; Commercialization Strategies

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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