Product Manager BDI Philippines

Job Description Summary

The Product Manager position provides marketing support to the sales & clinical team for the Interventional business. S/he is responsible for developing and implementing innovative marketing strategies and tactics as well as providing guidance to the country teams to achieve the defined business objectives including market share, revenue and profit goals.

Job Description

Key Responsibilities

• The position manages all assigned aspects of the marketing function for the Interventional platform and in close alignment with the regional platform team, is responsible for developing and communicating the marketing and business plans for the assigned products within the Interventional business.
• Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the assigned products.
• Collaborates with Global, Regional and Country marketing counterparts to execute a regional strategy to ensure achievement of business goals and expectations.
• Implements, and maintains "best practices" in brand marketing and product development marketing, this includes use of BD Way of Marketing and leveraging the BD Way of Selling.
• Drives and manages regional marketing activities (and related budget) including:
• Market research – market size/growth, competitive share and positioning, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc)
• Pricing – per product per country
• Tactical marketing mixes to maximize profitable revenue growth in the region
• Marketing communications – advertising, promotions, digital marketing
• Regional events – trade shows, conventions, conferences
• Monitor and report the execution and effectiveness of marketing plans/budgets.
• Guide countries through successful new product launches as needed.
• Support relationships in conjunction with the Clinical and Medical Affairs and country teams to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide BD with a competitive advantage.
• Act as a partner in the demand review process for assigned product lines with regional functional partners.