Performance Media Executive

The Performance Media Executive is responsible for the implementation, setup, reporting and optimisation of performance media campaigns across the News Corp network and other major publishers on behalf of clients.

This role ensures the quality of campaign activation and delivery, focusing on creative implementation, campaign setup, QA, pacing, optimisation, and reporting. With a focus on accuracy and compliance, the Performance Media Executive mitigates risks to revenue through accurate and timely campaign implementation and activation.

Leveraging expertise in digital creative, rich media, video, DSP’s and performance outcomes, the role provides assistance and operational support for the Performance Media team, driving operational excellence and efficiency.

Accountabilities & Responsibilities

Creative Management

• Successfully traffick and implement creative variations from rich media, native display and video
• Ensures creative implementation is compliant with platform audit standards and passes all metrics to start serving
  
  

Campaign Setup and Activation

• Reliably and accurately sets up campaign shells to support the Performance Media team
• Ensures best practices are followed to keep operational excellence
  
  

Campaign Management & Delivery

• Successfully manage and deliver performance media campaigns throughout their lifecycle, including pre-campaign forecasting, setup and QA, go-live pacing, optimisations, and end-of-campaign reporting.
• Maintain high levels of accuracy and attention to detail while working under pressure to meet deadlines in a fast-paced environment.
• Identify and resolve under-pacing campaigns to mitigate revenue risks, ensuring timely and effective optimisations.
• Proactively address outstanding digital creative issues to ensure campaigns launch on time and meet client expectations.
  
  

Campaign Reporting

• Provide business insights into campaigns as well as support performance media managers on building recommendations for future campaigns
• Mid and post campaign reporting
• Reporting dashboard setup and management
• Screenshot/ Proof of Execution and preview links to share for approvals.
  
  

Compliance & Best Practices

• Uphold ad product rules and ensure adherence to auditing compliance standards across all campaigns.
• Influence the acceptance of bookings by hedging high-risk inventory with alternate solutions, while prioritising and maximising on-net inventory.
  
  

Capabilities & Competencies

Plans and Aligns

Plans and prioritises work to meet commitments aligned with organisational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.

Business Insight

Applies knowledge of business and the marketplace to advance the organisations goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

Tech Savvy

Anticipates and adopts innovations in business-building digital and technology applications. For example, investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.

Nimble Learning

Learns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, shows a clear desire to learn and questions others to gain new knowledge. Deals appropriately with first-time or unusual problems; seeks relevant guidance and support. Learns from mistakes.

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. For example, finds many ways to add value to the team; probes to draw out richer input from others; is a valued resource who goes out of the way to help others.

---