Mapper

Job Description

About McCann Worldgroup:

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in peoples lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the worlds most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).

The strength of our creative capability and innovative thinking has led to some of the worlds most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in peoples lives.

www.mccannworldgroup.com

The Role

We are looking for a stellar Mapper to join our team here in McCann Worldgroup Philippines, Inc. The Mapper works directly with other senior McCann strategy leaders to develop insight-driven, integrated digital marketing strategies, channel plans, digital marketing planning implementation and leadership across a diverse set of MWG clients.

The Mapper will be responsible for developing a deep understanding of a brand’s core business challenges and the priority digital and social behaviors of their target audiences. Then develop and recommend integrated channel strategies aligned with the client’s core marketing objectives.

The Mapper is a member of the MWG Strategy Team, and will partner with people from across McCann’s creative, account, media, analytics, and technology ecosystem (including partners) to ensure seamless program development and innovative, integrated execution.

The Team

Every member of the Strategy Team is responsible for delivering McCann Worldgroups ambition of becoming the #1 Creatively-driven global marketing company by helping brands play a meaningful role in peoples lives.

Our goal is to create work that allows brands to play a meaningful role in consumers lives. We have one key value: Truth. The truth about people, the truth about businesses, and the truth about our world – no matter how uncomfortable or unexpected or hard to get to that truth may be.

The Ask

Our People

For our McCann Worldgroup Mapper, leadership manifests across:

Find, develop, align, and inspire talent.

Our Product

Help build brands strategic development, pushing for vital insights and strategies that manifest in great work that impacts the brand and business. Sometimes this is about ensuring excellence and inspiring thinking. Sometimes it is about pushing Truth Central and other insights in a sharper way.

Our Process

Develop and foster approaches and tools to drive holistic strategic development across the brand: journeys, briefings, 3Cs, workshops, Truth Central, etc. – experiment and build the Truth 2 Impactapproach.

Our Community

Develop and lead their brand to help create great ideas that travel, work across markets, and identify, develop, and shepherd talent (mobility) across the global brand community.

• Be the growth seekers on the brand to drive organic development.
• Be the creative connectors and cultural influences: help us focus on a great product, a learning culture, and spreading that MWG is excellent.

What You Will Do

The Mapper for McCann Worldgroup will be required to:

• Support in defining the scope, approach and execution of marketing channel strategy for projects across the myriad of digital touchpoints including, but not limited to: search, social media and strategy, display and acquisition marketing, rich media advertising, social gaming, mobile marketing, and integrated promotional strategy.
• Develop and interpret deep insights into how people interact with technology, devices and channels online, especially in social environments, as well as offline.
• Map out the path to purchase of our clients’ target customers demonstrating how they consume media, make purchase decisions, and utilize various forms of digital technology along the way.
• Stay current on users, interactive trends, best practices and digital experiences with an eye towards MWG’s client base.
• Continuously upskill on and maximize digital tools to derive insights about people’s attitudes and behaviors
• Proactively identify new opportunities for client growth, enforce processes and best practices across all engagements.
• Participate in strategic development of new business.

Who You Will Be

To be successful in this role, you will have demonstrable previous relevant experiences and skills with the following:

Key Skills

• Market Research - Formulate a clear hypothesis and recommend methods based on both formal and informal research.
• Ideation - Visualize creative thinking to transform an idea or concept into a coherent output.
• Category Analysis - Identify interesting patterns from diverse sources to create added value.
• Presentation Development - Contribute and deliver incremental value to a presentation for a client.
• Strategic Planning - Plan for emerging problems with strategic solutions focused on creativity.
• Strategic Partnership - Build a detailed profile of your client that is inclusive of any potential challenges to their business.

Other Characteristics Of An MW Senior Strategist

• A Bachelors degree in a related field is required.
• 3+ years of agency experience required.
• Strong working knowledge of research and marketing basics.
• Culturally plugged in, agile, and mindful of the way culture is shifting within the space.
• Able to move in and interact with a diverse range of internal and external constituencies.
• Entrepreneurial and comfortable working within an unstructured, evolving environment.
• Crisp thinker and communicator – verbally, visually, and in writing.
• Proactive, self-motivated, and able to navigate high volume.
• See strategy as a team sport, drawing on your expertise and others in brand, digital, social, comms, data, behavioral and experiential strategy… and whatever comes next.
• An ambidextrous strategic thinker and do-er, but with a passion/specialty – not a bland generalist.
• Curious with a desire to have ideas, but with a grounding in reality.
• An even-keeled mix of when to provoke and when to stabilize.
• A hunter of opportunities for creativity and an ability to spark it.
• A question-asker, but with class.
• Global citizen, local action.
• Strong organizational skills – leadership, management, process.
• Intelligent and intellectually curious.
• A strong work ethic.
• Energetic.

McCann Worldgroups Values

Our shared MW Values of Bravery, Integrity, and Generosity guide our behaviors in how we work together to deliver exceptional client work.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.