Manager Digital Marketing Activator

The Company

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity

We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis.

Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs.

Key Accountabilities And Performance Indicators Include

• Digital Excellence & Gold Standards
• Implement and maintain regional digital gold standards across social, earned, owned, and paid media.
• Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets.
• Manage central social/ad accounts (Meta BM, TikTok BC, Google).
• Support website maintenance and AI optimization.
• Drive influencer marketing excellence.
• Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards.
• Media Strategy & Performance Optimization
• Review media plans for sufficiency, structure, and brand alignment.
• Coordinate with agencies/partners to optimize campaigns across major platforms.
• Lead optimization cycles to improve cost efficiency and funnel KPIs.
• Support attribution modeling and advanced measurement frameworks.
• Use AI-Nova to deliver digital assets aligned with content maps.
• Insights & Digitalization
• Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion.
• Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance.
• Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams.
• Support market digitalization (automation, AI-assisted workflows, data governance).
  
  
  

About You

To be successful in this role, you will possess the following

• Bachelor’s degree in Marketing, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing).
• 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing.
• Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance.
• Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering).
• Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement.
• Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed.
  
  
  

Additional Requirements / Working Conditions

• Adhere to company values at all times
• This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings.
  
  
  

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!

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