Manager Digital Activations

Rise to the Challenge

Bring our digital vision to life across the full consumer journey. As the Digital Activations Manager, you will define and deliver end‑to‑end digital B2C strategies that drive engagement, growth, and brand impact across PMFTC’s portfolio.

You’ll collaborate closely with Marketing, Consumer Engagement, Market Research, IT, Legal, Region, and Global teams to ensure seamless alignment, data‑driven decision‑making, and outstanding execution across all digital touchpoints.

What Your Day Looks Like

• Lead the development and execution of digital B2C strategies across brands, ensuring alignment with key business priorities and KPIs.
• Analyze consumer data to identify opportunities, optimize performance, and guide strategic decisions.
• Drive innovation by identifying digital trends, technologies, and content opportunities to elevate brand engagement.
• Partner with cross‑functional teams to build and enhance digital platforms that support the Combustible Category.
• Collaborate with IT to refine digital infrastructure and explore new technologies for future programs.
• Build digital capabilities across the organization, accelerating digital transformation in Consumer Engagement.
• Develop and mentor the Digital Activations team, strengthening technical and leadership skills.
• Manage budgets and resources effectively to support planned initiatives.
  
  

Who Were Looking For

• 10+ years of experience in Digital Marketing, e‑commerce, or related fields, at least 5 years of which is in a people leadership capacity.
• Experience in Brand Marketing, Digital Innovation, or Analytics.
• Strong consumer‑centric mindset and data‑driven approach, with proven stakeholder & vendor management.
• Agile, collaborative, and comfortable navigating change to thrive in a multicultural working environment.
• Passion for innovation, continuous improvement, and elevating digital experiences.
  
  

Work Schedule and Location

• Generally Mondays to Fridays on a hybrid work arrangement, with a minimum of 3 days on-site.
• Based in The Finance Centre (TFC) Head Office in BGC.
  
  

Why Join Us?

At PMI, your work shapes how millions engage with our brands in a rapidly evolving digital landscape. You’ll thrive in an environment that values innovation, empowerment, collaboration, and meaningful impact—while helping accelerate the future of digital engagement.

Additionally, Our Competitive Compensation & Benefits Package Includes

• Guaranteed 14th Month Pay: Enjoy an extra month of salary every year.
• Comprehensive HMO Coverage: Health insurance for you and your qualified dependents.
• Annual Medical Reimbursement: Receive up to PhP 10,000 for medical expenses.
• Retirement Plan: Secure your future with our robust retirement plan.
• Leave Conversion: Convert unused leaves into additional cash benefits.
  
  

Philip Morris International is certified globally by both the Top Employer Institute and the Equal Salary Foundation.

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