The Wholesale Key Accounts Manager is responsible for driving sales growth and business development across B2B (corporate and institutional clients) and B2C (high-value / VIP customers) channels. This role focuses on building long-term client relationships, identifying new revenue opportunities, executing effective sales strategies, and ensuring excellent customer experience throughout the sales lifecycle.
The role requires a balance of field-based selling, strategic planning, and internal coordination, with accountability for achieving sales targets while maintaining high service and professionalism standards.
Responsibilities:
Client Relationship Management (B2B & B2C)
Build, manage, and strengthen relationships with corporate clients, institutions, and VIP customers
Act as the primary point of contact for key accounts, ensuring consistent service quality
Conduct regular after-sales follow-ups to address concerns and reinforce client satisfaction
Provide customized solutions aligned with client needs and purchasing behavior
Sales & Business Development
Identify and pursue new business opportunities through lead generation, networking, industry events, and market research
Promote and sell a broad range of retail and fresh supermarket products to corporate and institutional clients
Present product features, specifications, and value propositions tailored to customer requirements
Provide accurate information on pricing, availability, usage, and ordering processes
Lead negotiations and close sales agreements in compliance with company policies and commercial terms
Strategic Planning & Performance Management
Develop and execute sales strategies to meet or exceed revenue targets
Monitor sales performance, customer trends, and market dynamics to identify growth opportunities
Prepare regular sales updates, forecasts, and performance reports
Collaborate with marketing, merchandising, and operations teams to support promotional initiatives and customized programs
Sales Operations & Coordination
Maintain accurate and up-to-date records of client interactions, pipeline status, and account activity
Coordinate closely with logistics, procurement, and operations teams to ensure timely order fulfillment
Ensure all transactions are properly documented, including sales invoices and supporting paperwork
Work Set-Up:
Field-Based Responsibilities
Conduct regular client visits to present products, proposals, and samples
Perform site visits and meetings to support account acquisition and retention
Office-Based Responsibilities
Conduct cold calls and follow up on inbound and outbound sales inquiries
Prepare quotations, process sales documentation, and coordinate order execution with internal teams
Qualifications:
Bachelors degree in Sales, Marketing, Business Administration, or a related field
Minimum of 5 years experience in Sales, Business Development, Marketing, or Hospitality
Retail, FMCG, or food-related industry experience is an advantage
Strong proficiency in MS Office (Word, Excel, PowerPoint)
Excellent communication, interpersonal, and negotiation skills
Strong customer orientation with attention to detail
Willing to work onsite in BGC, Taguig and perform regular field work
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