IP Campaign Project Intern TikTok Shop - 2026 Start BS MS

Responsibilities

About the Team:

The IMC team leads the planning, development, and execution of marketing initiatives that build brand love, drive engagement, and fuel commercial growth. From platform storytelling to performance-led campaigns, we manage PR, digital, social, and in-app formats to make our E-commerce business stand out in a competitive commerce landscape.

We also drive Brand IP Campaigns — like Super Brand Day and New Arrival Day, etc — empowering top brands to grow, shape user perception, and boost Mall and platform performance.

We believe in creativity backed by data, and stories that bring value to users, creators, and brands.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

• Campaign planning for IP campaigns e.g. Super Brand Day, New Arrival Day, and other major seller or brand marketing campaigns with our E-commerce platform
• Comprehensive understanding of live streaming content operations, product assortment strategy, content planning
• Works with related stakeholders to ensure the campaigns are running smoothly, including promotion setting, resources configuration, and communication with cross functional teams
• Monitor real-time campaign/ project performance, secure proof of execution and follow-through for post campaign performance evaluation
• Support to help in any other general ad-hoc duties
  
  
  

Qualifications

Minimum Qualifications

• Actively enrolled University student with Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Experience in managing complex projects with shifting timelines and priorities
• Have a good sense of utilizing trends for promoting campaigns
  
  
  

Preferred Qualifications

• Eager to learn, hard worker and motivated
• Collaborative and open to changes and challenges
  
  
  

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://jobs.bytedance.com/en/legal/privacy.

If you have any questions, please reach out to us at apac-earlycareers@bytedance.com

Job Information

About Us

Founded in 2012, ByteDances mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDances mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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