Head of Loyalty

About This Job

The Head of Loyalty at HCPH is responsible for defining, executing, and evaluating loyalty strategies that drive customer retention, engagement, and lifetime value. This role covers the full lifecycle of loyalty programs—from conceptualization and design to implementation and ongoing optimization. The Head of Loyalty will lead go-to-market strategies for loyalty initiatives, oversee the launch of new program features, and ensure a continuous feedback loop between customers and the company. The role requires close collaboration with cross-functional teams (Risk, Finance, Online, IT, Sales, Marketing) to align loyalty initiatives with business goals and deliver measurable results. Regular reporting to HCPH EXCO and other stakeholders is expected.

What Youll Do

Strategic Planning – Define and refine loyalty strategies aligned with company goals and market trends, integrating business and technical requirements.

Execution and Evaluation – Oversee timely execution of loyalty initiatives, continuously evaluating program performance and iterating as needed.

Go-to-Market Strategy – Develop comprehensive plans for loyalty program launches, customer engagement, and retention, coordinating with stakeholders for successful rollouts and ongoing participation.

Implementation and Lifecycle Management – Lead the implementation of loyalty programs, manage their lifecycle, and optimize performance through data-driven decisions.

Team Leadership and Development – Mentor and develop the loyalty team, fostering a culture of innovation and collaboration.

Stakeholder Engagement – Proactively engage with internal and external stakeholders, gathering insights and driving collaboration for program enhancement and alignment.

What You Need To Have

• At least 15 years of e xperience in loyalty program management, strategy, and execution, preferably in consumer finance or retail.
• Strong understanding of customer engagement, retention strategies, and competitive landscape.
• Experience with CRM and loyalty platforms is a plus.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Critical and strategic thinking, identifying opportunities and driving innovative solutions.
• Exposure to senior management team and/or headquarters.
• Agile mindset, ability to adapt and change in quickly changing market conditions.
  
  

Job Perks Youll Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career Mobility
• Opportunity to work and train in our international offices
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.

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