Head Of Digital Business And Lifecycle

As the Head of Digital Business & Lifecycle, you will be responsible for driving new customer acquisition in a cost effective way through SEO (Search Engine Optimization), SEM (Search Engine Marketing), digital content management, performance marketing and digital marketing. You will ensure an optimized customer conversion journey to achieve new customer acquisition target and lead strategic initiatives across digital channels.

What You Will Do

• Own and execute strategies for SEO, SEM, digital content management, performance marketing, and digital marketing to ensure an optimal customer conversion journey to achieve new customer acquisition targets.
• Directly accountable for acquisition through both paid channels (performance marketing, digital marketing) and organic channels (SEO, content).
• Oversee digital marketing ad operations across platforms such as Google Search, Performance Max, Google Play Store, App Stores, Meta, TikTok, and other relevant networks.
• Optimize the end-to-end customer journey to maximize conversion rates.
• Build and maintain strong relationships with senior leaders to align priorities and secure support.
• Stay ahead of emerging trends in SEO, content, performance marketing, ad operations, and digital marketing.
  
  

What You Should Have

• Minimum 10 years of relevant experience, including at least 5 years in a people management role
• Proven expertise in SEO, SEM, digital content management, performance marketing, and digital marketing
• Experience optimizing customer conversion journeys
• Hands-on experience with ad operations across major platforms (Google, Meta, TikTok, app stores, etc.)
• Ability to audit and ensure operational excellence
  
  

What You Will Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career mobility
• Opportunity to work and train in our international offices
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.

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