Director Channel - Digital Commerce Philippines

Reports to: Senior Director, Channel and Franchise Excellence - Philippines (Taguig City, Philippines based)

Location: Taguig City, Philippines

Position Overview

This individual contributor role drives and coordinates the execution of eCommerce and Digital Commerce initiatives across the Growth Region. Enable effective delivery of strategic priorities by supporting the rollout of global and regional playbooks, managing Region-specific initiatives, and facilitating collaboration between local teams, bottlers, and partners.

Key Responsibilities

• Oversee day-to-day execution of eCommerce and digital commerce plans, ensuring alignment with global and regional strategic direction.
• Support market-specific adaptation and implementation of global playbooks, tools, and standards.
• Coordinate with bottlers, franchise teams, and key accounts to drive operational delivery and engagement on digital and O2O (online-to-offline) agendas.
• Assist in setting priorities and targets for each country; monitor progress, manage budgets, and track KPIs.
• Analyze market performance data, prepare regular reports, identify trends, and recommend improvements to optimize growth and execution.
• Facilitate the sharing of best practices and learning across teams and markets within the region.
• Support local adaptation of eB2B, Food Service Aggregator, and dCommerce initiatives.
• Ensure timely communication and issue resolution with internal and external stakeholders.
• Mentor and guide junior team members in digital capability building and project management.
  
  

Experience & Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or a relevant field.
• At least 8 years’ experience in eCommerce, digital marketing, sales/channel management, or commercial excellence (preferably in FMCG/consumer goods).
• Proven success managing projects and cross-functional teams in a dynamic, multi-market environment.
• Experience with eCommerce platforms, route-to-market operations, or digital activation campaigns.
• Strong data analysis, reporting, and presentation skills.
  
  

Key Skills & Knowledge

• Proactive executor with strong organizational and project management skills.
• Capable of translating strategy into action with attention to detail.
• Skilled in relationship building and stakeholder management, including external partners and bottlers.
• Analytical mindset; comfortable working with KPIs/metrics to drive business performance.
• Adaptable, collaborative, and able to operate across diverse markets and cultures.
• Strong communication skills (verbal and written).
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Brand Management; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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