Director Channel - CVS And Visayas Franchise Area Philippines

Reports to: Senior Director, Channel and Franchise Excellence - Philippines (Taguig City, Philippines based)

Location: Taguig City, Philippines

Position Overview

Lead the Channel (CVS) and Franchise (Visayas) Area team providing commercial expertise to deliver the business plan and the integrated programs for the year in partnership with Marketing and the Bottlers to achieve volume, revenue and share objectives. This individual contributor role is key in developing channel (CVS) and customer programs in an integrated way with Marketing and then ensuring alignment with the bottlers and execution at the area level.

Function Related Activities/Key Responsibilities

Strategy and Business Performance:

• Develop and implement 3-year Channel, Customer Business Plan, Commercial Execution and annual Business Plan for assigned channel + geography aligning bottler around key investment commitments
• Deep assessment of Channel dynamics, insights, shopper, BPPC, trade marketing, competitive and in-store execution for said channel and translate this to a 3-year Channel and one-year annual business Plan.
• Deep assessment of the Area dynamics, competitive insights, brand equity, commercial performance, bppc, trade marketing, and local consumer insights and translate this to an Annual BP in partnership with marketing and bottler CU.
• Ensure execution of annual Bottler Base Plan (BBPs) – manage opportunities and issues arising with Bottler Leadership Team
• Ensure execution of annual Customer Business Plans in the area.
  
  

Finance

• Ensuring delivery of topline growth of Volume, Revenue and Share numbers
• Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
• Effectively adjust and correct during the annual cycle to ensure delivery of topline numbers
  
  

Market Execution And Commercial Excellence

• Identify channel, commercial and market development improvement initiatives to drive incremental volume, profit or share for the Channel and Area.
• Ensure the Area or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
• Drive the (Right Execution Daily) RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
• Actively pursue opportunities to improve our Route to Market and CDE programs in the area leveraging best practices
• Drive horizontal expansion through outlet creation incentive programmes in the area
  
  

Franchise Leadership

• Build value based and strategic “win-win” relationships with Area Bottler leadership team
• Area opportunity assessments and critical region program development
• Engage with the Commercial unit heads of the bottler delivering on area volume, revenue and share targets.
  
  

External Stakeholders and Sustainability

• Assist fully in the execution of community programs designed to enhance KO reputation within the community
  
  

Education Requirements

Business degree qualification minimum, MBA preferable

Related Work Experience

At least 8 years’ experience with a FMCG Company with at least 3 years in Channel / Trade Marketing and Operations. Functional experience would be an advantage. Bottler experiences an added advantage.

Functional Skills

• Strong understanding of Channel Management
• full value chain in Coca-Cola or related business
• Solid strategic analysis and thinking skills able to build a sustainable business
• Strong Commercial understanding with deep knowledge of RED and Route to Market
• KO system knowledge and clear understanding of the dynamics of the soft drink industry
• Understanding of Digital, RTM and CDE function and ability to covert same into winning strategies
• Financial Skills and ability to manage Channel P&L
• Strong understanding Governance requirements and Code of Business Conduct
• People influencing skills
• Strong Business Case construction and systemic thinking
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills

Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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