CRM Campaign Manager

About The Job

The primary responsibility is to lead campaign teams, drive experimentation roadmaps, and deliver measurable commercial impact. This role will do campaign governance, prioritization logic, journey orchestration, and stakeholder management.

What You’ll Do

• Own CRM communication calendar and campaign pipeline across products.
• Define offer prioritization, suppression rules, and channel strategy.
• Establish SLA-driven campaign lifecycle: intake → design → QA → go-live → monitoring.
• Lead design and execution of batch and real-time journeys in MoEngage and RTDM.
• Build and manage event-triggered communications and real-time decision strategies.
• Monitor campaign performance, drop-wise responses, and conversion impact.
• Lead CRM Idea Creation Team for new use cases and campaign experiments.
• Design and implement A/B and multivariate testing frameworks.
• Manage and mentor campaign specialists and analysts.
• Act as CRM SPOC for Business, Risk, IT, and Analytics.
• Raise structured data enhancement requirements for new use cases.
• Collaborate with lifecycle & data teams for dashboarding and performance tracking.
  
  

What You Need To Have

• At least 7 years of experience in CRM Campaigns or marketing campaigns
• Campaign Management Tools: MoEngage, RTDM
• Real-Time Decisioning & Journey Orchestration
• A/B Testing & Experimentation Design
• SQL & Data Analysis
• CRM Governance & Process Optimization
• Cross-Functional Stakeholder Management
• Team Leadership & Capability Building
• Performance Analytics (Power BI / Reporting)
  
  

Job Perks Youll Enjoy

• Permanent dayshift schedule
• Up to 50% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same-sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.

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