Consumer Engagement New Touch Point Lead

Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales.

The Consumer Engagement (CE) New Touch Point (NTP) Lead manages on-ground activations in the NTP channel, including but not limited to B2B engagements, Hotels, Restaurants, Cafes, Casinos, and Expos. This role determines which campaign or brand to activate based on business needs, focusing on Category Education (The Burning Truth), Smoke-Free Products (ZYN or IQOS), or Combustible Cigarettes. Additionally, the NTP Lead is responsible for lead generation and account management of B2B accounts.

Responsibilities Include

Strategy Execution

• Execute activation plans aligned with overall NTP channel strategy for Category Education, Smoke-Free Products, or Combustible Cigarettes.
• Coordinate closely with B2B Project Team, External Affairs, CE HQ, and SFP Brand Engagement.
  
  

• Liaise with local suppliers, vendors, and pre-approved agencies to coordinate activations.
• Supervise and resolve on-ground concerns during activations.
  
  

• Maintain strong business relationships with engaged accounts.
• Identify and pursue potential leads for engagement.
  
  

• Track operational KPIs for activations and document learnings.
• Provide regular updates and insights to the Supervisor for continuous improvement.
  
  

• Share feedback and activation updates with the Supervisor.
• Participate in collaborative sessions and team syncs to ensure alignment.
  
  

• College degree, preferably in Business Administration, Marketing, or related fields.
• 3-5 years, preferably with B2B client handling or HORECA channel experience.
• Strong communication and relationship-building skills.
• Commercial thinking and effective negotiation skills.
• Account management expertise.
  
  

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.