Channel Segmentation Expert

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Channel Segmentation Expert ensures the accuracy, consistency, and business alignment of Globe’s B2B customer and account segmentation. The role owns the customer master list governance process and ensures that all account tagging, segmentation, and distribution adhere to established channel principles. This role provides the analytical and operational foundation for fair account coverage, effective channel management, and informed business decisions.

Duties And Responsibilities

Customer Master List Governance

• Lead end-to-end clean-up, validation, and ongoing maintenance of the B2B customer master list.
• Define and execute quality control mechanisms to maintain data accuracy across CRM and sales systems.
• Collaborate with cross-functional units (i.e. Strategy & Business Intelligence, Operations/Leads Management/L2A) to ensure master data integrity and synchronization.
  
  
  

Account Segmentation & Retagging

• Apply pre-defined segmentation principles to classify accounts based on geography, potential size, and overall channel fit.
• Serve as the go-to resource for interpreting and implementing segmentation logic in operational systems.
  
  
  

Account Rebalancing & Distribution

• Analyze account coverage and recommend redistributions to optimize sales load balancing and market reach.
• Execute account transfers aligned with segmentation rules.
• Develop and maintain tracking mechanisms for account ownership, tagging compliance, and coverage ratios.
  
  
  

Insights & Continuous Improvement

• Generate insights on channel mix, customer distribution, and account productivity.
• Drive automation initiatives to improve the efficiency and accuracy of segmentation processes.
• Document and continuously improve data maintenance and segmentation workflows.
  
  
  

Requirements

• Bachelor’s degree in Business, Data Analytics, or related field
• Minimum 2 years of experience in sales operations, channel management, or commercial analytics.
• Strong understanding of B2B channel structures, segmentation models, and sales coverage frameworks.
• Advanced Excel, Google Sheets, or CRM system skills (Salesforce experience preferred).
• Strong analytical mindset, attention to detail, and ability to interpret complex data for decision-making.
  
  
  

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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