Branding - Media Buyer

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

For more information, visit: www.digiplus.com.ph.

Key Responsibilities:

Channel Ownership and Strategy

• Take ownership of assigned channels, managing budget pacing and ensuring quality and
• efficiencies
• Define channel strategy per campaign objective including but not limited to audience
• strategy and content strategy
• Responsible for aligning ad specs and analytics requirements with internal stakeholders

Media Buying, Reporting and Optimizations

• Execute media buying, implementing best practices and learnings
• Ensure proper measurement and conversion tracking are implemented
• Provide data driven insights and lead optimizations
• Prepare reports based on agreed cadence, structure and granularity
• Ensure compliance with internal and external mandatories

Industry Knowledge

• Keep up to date on channel and industry trends and updates

Qualifications

• At least 2-3 years hands-on experience managing paid ads campaign on any of these platforms:
• Meta, TikTok, Google Search, Programmatic via DSPs
• Experience with awareness, branding and performance KPIs
• Experience with web and app analytics tools (Google Analytics, Appsflyer, PowerBI, etc)
• Proficient with MSOffice and data visualization tools
• Bachelors degree in Business, Marketing, Digital Marketing or related field
• Fluent in English, written and verbal