Job Description

The Brand Development Supervisor is responsible for supporting the growth and positioning of the company's brands through strategic planning, campaign execution, market analysis, and team supervision. This role oversees brand initiatives, coordinates with cross-functional teams, monitors campaign performance, and ensures consistent brand messaging across all channels while mentoring and guiding Brand Associates.

Key Responsibilities

  • Assist in developing and implementing brand strategies aligned with business objectives.
  • Supervise, coach, and support Brand Associates to ensure quality performance and professional growth.
  • Oversee the execution and evaluation of branding and marketing campaigns.
  • Conduct market and consumer research to identify opportunities and improve brand positioning.
  • Collaborate with Sales, Product, and Creative teams to maintain brand consistency.
  • Monitor brand performance, prepare reports, and recommend improvements based on KPI results.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • At least 35 years of experience in brand management, marketing, or brand development.
  • Strong leadership, communication, analytical, and project management skills.
  • Knowledge of digital marketing platforms, branding principles, and market research techniques.
  • Ability to work collaboratively, adapt to changing priorities, and make data-driven decisions.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: Philippines City: Taguig National Capital Region
Company Website: https://www.igo.ph/CareersatIGODigital Job Function: Marketing
Company Industry/
Sector:
Gambling Facilities and Casinos

What We Offer


About the Company

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