Beauty And Wellbeing Category Operations And Strategy Manager

BACKGROUND AND PURPOSE OF ROLE

Customer Strategy and Planning delivers brand/category commercial targets by creating channel-fit trade deployment strategy and plans coming from national brand strategies and projects, including innovations, campaigns, and transitions. This role ensures that each channel has a clear execution blueprint across the 6Ps to bring our brand and category strategies to life instore.

It is a highly collaborative role, at the heart of company operations, that brings together brand, Integrated Planning (Supply Chain), Customer Development (Sales), and Finance.

Role & Responsibilities

• NPI: Land perfect launch for innovation plan under scope, which includes creating a strong sell-in story for retailers based on shopper/category/channel insights, planning out a strong in-store activation and support plan to drive trial and conversion, and monitoring the sales performance and impact to business of the innovation.
• Transition: managing and leading the transition strategy and operational plan with cross-functional team to minimize trade impact.
• Develop and deploy category commercial plans and define right investment model to deliver competitive and profitable business results.
• Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever for brands in-scope.
• Key targets: business growth, investment efficiency, in-store execution.
  
  

Essential Skills

• Strategic, collaborative, proactive, detail-oriented, data-driven, innovative/creative.
• Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change.
• Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers.
• Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions.
• Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results.
• Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF.
• Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives.
  
  

Technical Skills / Background

• Category management
• Shopper channel marketing
• Trade Marketing
• Digital/eCommerce/dCommerce marketing is a plus
• Familiar with data analytics tools and dashboards
• Industry background: beauty and personal care, FMCG, retail
  
  

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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