Associate Marketing Director

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.

Job Summary :

Create & align strategies, priorities & execution with the mission & vision of both ANI PH portfolio of brands. Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability.

Leads and drives the marketing team to achieve or exceed the annual sales and profit goals. Identifies and implements appropriate growth strategies for upstream (Hospitals & Healthcare Professionals) leading successfully to downstream, driving consumer trial & retention. Develops, trains, manages and motivates the marketing team while working closely with GM, HCP, Sales, Regulatory, Finance and Supply Chain teams to achieve aggressive growth and deliver on the consumer’s needs & expectations.

Principal Duties :

• Contributes as an active member of the extended leadership team to overall business planning & decision making
• Based on an intuitive brand understanding, consumer & HCP insights and analysis, this person is responsible for developing annual marketing plans & best in class execution for assigned brands and adult portfolio which generate demand, strengthen brand equity, and grow share within the adult nutrition category.
• Develops ANI PH Hospital strategic plan and to drive continued share & scientific leadership in Hospitals, external engagement to influence adoption of adult nutrition, and downstream consumer engagement to drive increased lifetime value
• Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers
• In conjunction with Sales, drives the development and implementation of ethical marketing strategies & tools to win with HCP’s and increase brand adoption & recommendation share
• Develop partnerships within the KOL community ensuring high level support and advocacy with a respected KOL base of physicians
• Assesses competitive strategies as well as market insights to make recommendations to maximize headspace opportunity in Philippines Nutrition
• Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, quality execution and achievement of career goals
• Controls the portfolio marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Interacts well internally and externally with executive level management, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and/or suppliers
  
  

• Oversee development and execution of annual marketing plans with clear KPI’s and participate as required in presentations to Abbott senior management.
• Creates and oversees the execution of marketing initiatives to achieve and exceed the sales and profit commitments
• Lead the monthly S&OP (Sales and Operations) process for brands to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary
• Encourage open communication w/ Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure solid implementation of marketing programs to achieve ANI goals.
• Build organization through succession planning and individual growth plans to develop next generation managers
  
  

• Brand & Portfolio Strategy
• P&L responsibility
• Knowledge of the Business
• Demand Forecasting
• Budget Management
• Organization Development
  
  

• Drive for results
• Planning & Organizing
• Risk-taking
• Conceptual thinking
• Analytical thinking
• Strategic Orientation
• Decisiveness
• Interpersonal Understanding
• Developing others
  
  

• University degree
• 10+ years of experience at an OTC company (experience with HCPs as well as DTC) with FMCG a plus.