Social Media Manager

Looking to take your career to the next level? Then this role is for you!

Profile Requirements:

• Gender & Audience Understanding: Female candidates preferred, with a strong understanding of womens interests, concerns, communication styles, and the sensitivities surrounding cosmetic surgery.
  
• Medical Industry Experience: Previous experience in healthcare, medical aesthetics, cosmetic surgery, med spas, or a related medical environment is highly preferred.
  
• Social Media Expertise: Proven experience managing Facebook, Instagram, and Reddit communities, including organic engagement, grassroots marketing, and community-based audience development.
  
• Communication Skills: Excellent written English with the ability to use natural, empathetic, and medically appropriate terminology when discussing procedures such as breast reduction.
  
• Marketing & Compliance: Experience developing audience personas, executing targeted social media campaigns, generating leads, and promoting healthcare services while respecting community guidelines, patient privacy, and advertising disclosure requirements.
  

• Community Engagement: Identify, join, and actively engage with local mothers groups, womens communities, and relevant online forums across Facebook, Instagram, and Reddit.
  
• Organic Promotion: Execute grassroots and guerrilla-style marketing initiatives to increase awareness of the clinic and its services through community participation and relationship building.
  
• Audience Engagement: Develop relatable, audience-appropriate messaging that resonates with women, particularly mothers, addressing common interests, concerns, and cosmetic surgery considerations.
  
• Procedure Promotion: Strategically promote Greenberg Cosmetic Surgerys services, with particular emphasis on breast reduction procedures, their potential benefits, and relevant patient considerations.
  
• Content Creation: Create engaging posts, comments, responses, and educational content using natural, conversational language tailored to each platform and community.
  
• Persona Development: Adapt communication styles to different audience segments and community contexts while maintaining transparent representation of the clinic and its marketing affiliation.
  
• Lead Generation: Identify potential patient inquiries, encourage interested individuals to explore the clinics services, and appropriately direct prospects to official consultation channels.
  
• Monitoring & Reporting: Track community engagement, audience sentiment, referral traffic, inquiries, and campaign performance while ensuring all promotional activities comply with platform rules and healthcare advertising regulations.