Senior Manager Strategic Planning

Purpose & Overall Relevance For The Organization

Support and drive GCA’s Strategy and Head Office operating model. Act as a key execution partner to enable the Managing Director and SLT — bridging strategic content with operational rhythm, while ensuring leadership is equipped for higher-level synthesis, stakeholder alignment, and decision-making.

Key Responsibilities

Strategic Planning process

• Contribute to and help manage the GCA strategic planning process (SBP), including document development, global submissions, and communication packages.
• Support long-term financial planning (top-line and P&L) and development of key initiatives.
• Develop financial and quantitative models (e.g., business simulation, revenue projection) to inform leadership decision-making.
  
  

Market Research & Competitor Analysis

• Lead the development and maintenance of a central data repository for market and competitor intelligence.
• Drive the creation and regular distribution of market & business reports to senior management.
• Identify key market developments, competitor movements, and consumer trends — ensuring implications are integrated into planning and decision-making.
• Conduct ad-hoc competitive analysis (pricing, product, go-to-market strategies) to support strategic projects.
• Participate in selected research/strategy projects to ensure quality outcomes and business applicability.
  
  

Strategic Performance Management

• Synthesize data and prepare analysis to support senior management decision-making on priority topics.
• Assist in company and functional KPI setting, and organize commercial performance reviews across departments.
  
  

Head Office Operating Model

• Organize and orchestrate the GCA SLT process and calendar, including meeting governance, cadence, preparation, and action follow-ups.
• Ensure stakeholder awareness of meeting purpose, objectives, and deliverables.
  
  

MD Support & Executive Communication

• Manage preparation and consolidation of documentation to ensure MD is well-equipped for GCA SLT and Board/Global meetings.
• Support MD in developing agendas for Global visitors and leadership sessions.
• Help craft executive messaging (presentations, storylines, scripts) under strategic direction from leadership.
• Provide ad-hoc support on special Global-Local projects as delegated.
  
  

Competencies

Soft Skills

• End-to-end ownership and results orientation
• Adaptable and self-motivated in fast-paced environments
• High attention to detail with strong upward communication
• Collaborative and receptive to feedback
  
  

Hard Skills

• Advanced PowerPoint & ThinkCell (storytelling mastery)
• Advanced Excel (financial modeling, P&L, revenue forecasting)
• Strong market research & competitor analysis expertise
• Solid business acumen and problem-solving
• Fluent in English and Mandarin
  
  

Stakeholder Management

• Proven ability to engage MD and SLT-level stakeholders
• Ability to coordinate cross-functional networks
• Experience guiding junior team members (where applicable)
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree in business/marketing/economics; MBA preferred
• Proven cross-functional and matrix organization experience
• Functional: Minimum 8–10 years relevant experience in Strategy, Brand, Sales, Finance, or Market Intelligence
• Equivalent experience in management consulting or global apparel/consumer goods/retail preferred
• Demonstrated experience in market research and competitor analysis
• Experience working closely with middle and senior leaders
• Fluent written and spoken English and Mandarin
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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