Sr Director Integrated Marketing

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

The Opportunity That Awaits You:   

We are seeking an exceptionally talented and driven Senior Director of Integrated Marketing to join our rapidly expanding organization. This is a pivotal leadership role for a marketing leader with a proven track record of building, scaling, and operationalizing integrated marketing systems in a high-growth environment.

Reporting to the VP of Marketing, this leader will be instrumental in orchestrating how marketing comes together across global markets, audiences, channels, and agency partners to drive measurable business impact. Beyond traditional marketing communications, this role will serve as the central integrator across audience, product portfolio, and corporate initiatives ensuring alignment, consistency, and coordinated execution across all touchpoints.

You will act as a “master integrator” and system owner, responsible for translating strategy into integrated marketing plans, aligning agency and internal resources, and ensuring marketing operates as a cohesive, performance-driven engine.

What Your Day-To-Day Will Involve:

• Integrated Marketing Planning & Orchestration

Own and drive integrated marketing planning across global markets, audiences, channels, and campaigns, ensuring alignment with portfolio and audience strategies. Translate strategic priorities into clear, actionable plans and briefs that guide internal teams and agency partners. Define priorities, sequencing, and resource allocation to maximize impact and efficiency.

What success looks like: Integrated marketing plans established across priority initiatives with clear briefs, aligned stakeholders, and consistent execution across channels.

• Agency Ecosystem Leadership

Lead a multi-partner agency ecosystem, defining roles, responsibilities, and shared standards across strategy, execution, data, and specialized partners. Drive cross-agency integration and alignment to a single plan, ensuring partners operate as one system and deliver coordinated outputs tied to business impact.

What success looks like: All priority agencies onboarded and integrated into a unified operating model with clear roles, governance, cadence, and accountability.

• Data, Insights & Performance Integration

Partner with data and analytics teams to ensure insights are embedded into integrated marketing planning and execution. Translate performance data into clear actions across agencies and internal teams, ensuring insights inform briefs, campaigns, and optimization efforts.

What success looks like: Data and insights consistently integrated into planning and execution, with visible improvements in campaign optimization and decision-making speed.

• Operating Model & Ways of Working

Design and refine integrated ways of working, including planning cadence, governance, workflows, and decision rights. Establish scalable, globally consistent processes that transform marketing into a coordinated, repeatable system across internal teams and external partners.

What success looks like: Standardized operating cadence and governance model fully implemented and adopted across teams and agencies.

• Executive & External Communications Alignment

Partner with cross-functional leaders to support external communications, including media interactions, press releases, executive communications, and thought leadership. Ensure consistency and alignment of messaging across HCP, patient, and corporate audiences.

What success looks like: Consistent messaging and narrative alignment across key campaigns, audiences, and external communications.

The Qualifications We Need You to Possess:

• Strategic and systems-oriented leader with the ability to design and implement operating models, governance structures, and scalable processes


• Experience working within or leading complex agency ecosystems (e.g., agency-side account management, strategy, or integrated planning roles) strongly preferred


• Bachelor’s degree in Marketing, Communications, Business, or a related field


• 10-15+ years of progressive experience in marketing, with 5-7+ years in leadership roles


• Demonstrated experience leading integrated marketing across diverse markets and regulatory environments


• Proven experience managing external vendors and agencies, including complex, multi-partner ecosystems


• Experience operating at an enterprise level, influencing cross-functional stakeholders and driving alignment across complex organizations


• Proven ability to operate in ambiguity, define structure, and build scalable processes in high-growth environments


• Demonstrated ability to translate marketing strategies into effective, cross-channel campaigns and execution


• Ability to travel up to 30% of the time


• Ability to be in the San Jose office regularly, with flexibility based on business needs

The Qualifications We Would Like You to Possess:

• Experience within medical device, healthcare technology, or related industry preferred


• Demonstrated expertise in developing and executing integrated campaigns that drive awareness and market adoption


• Experience developing messaging and content strategies across HCP, patient, and hospital executive audiences


• Familiarity with global marketing execution across regions, including adapting campaigns for local market needs


• Deep understanding of digital marketing ecosystems, including SEO/SEM, social, email, paid media, and analytics


• Strong project and program management capabilities, with the ability to manage multiple priorities, stakeholders, and deadlines


• Proven ability to collaborate effectively across diverse functional teams and geographies within complex, matrixed organizations

Understanding PROCEPTs Culture

At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.

 

And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

 

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.

 

An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

 

BENEFITS OF WORKING AT PROCEPT! 

PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.

 

PAY RANGE TRANSPARENCY

Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

 

WORK ENVIRONMENT

We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.

PROCEPT BioRobotics – Applicant Privacy Notice

When you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, résumé or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role.

 

To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [Privacy Policy].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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