Social Media Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Lead

Location: Rotterdam, Netherlands (hybrid)

About the role:

We are looking for Social Media Lead to be based in Rotterdam. The role is tasked with defining and leading and supporting a team of Social Media Managers and Content Creators working on globally loved food brands.This role will oversee work, partner with clients and ensure teams are executing social strategies effectively. You will not personally own specific channels but will have close relationships with brand stakeholders and be jointly accountable for them with your brands and teams.

Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across social media, video, imagery, strategy, data analytics and integrated marketing campaigns. You will have a brilliant creative eye, and fantastic communication skills – both in writing and verbally.

What you will be doing:

• Be accountable for social media and content implementation, helping to embed and nurture best practice habitual behaviours
• Sense-check reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.
• Engage with and be accountable for social channel strategy across brands, specifically the CCM engagement executions linked to strategic content/channel recommendations
• Work hand-in-hand with data delivery team to feed into CCM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking
• Become a trusted voice to clients, supporting CCMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables
• Leading the charge on social new business opportunities helping to nurture the pipeline of opportunities, deliver pitches and work with integrated teams (i.e. strategy, data and creative) to deliver best-in-class proposals

Personnel Management:

• Reviewing the work, setting expectations and goals.
• Mentoring and coaching
• Managing HR admin: holiday approvals, reviews, feedback, client relationships

Client Management:

• Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result.
• Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc.

Social Media Leadership:

• Setting and optimising the team’s perspective on social media trends and best practice.
• Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.
• Oversight on Content and Community team activities and any strategy or major callouts.
• Support cross department communications between CCMs, brands, external teams.
• Oversee final deliverables (content calendar, social snapshot, other reporting etc).
• Attending client presentations with the CCMs as needed.
• Accountable for relevant procedural updates in line with client expectation or demand, and implementing that process within you team – overseeing their implementation.

What you need to be great in this role:

• Experience working with an enterprise social media management tool, eg, Sprinklr, Hootsuite, Spredfast (Khoros), Sprout
• Excellent verbal communication and written skills
• Proven work experience as a community manager
• Highly organised with a proactive attitude
• High proficiency in the English language
• Social metrics aware & social content savvy
• On the pulse of platform innovations and their applications to brands
• Prior experience presenting findings and ideas to clients, confidence to explain decisions

Req ID: 16940

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.