Marketing Associate Content Strategy

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey.

About The Team

The Consumables business unit runs three primary brands — ZitSticka (ZSK, acne care), Tree of Life (TOL, serums), and Rockin Green (RGR, performance laundry) — primarily on Amazon US, with growing DTC and social channels. We have brand strategy, a creative design team, and an active performance marketing programme, and now need content intelligence to make all of it convert.

About The Role

This is a copy-first, social-smart creative role. The person who takes it will communicate what our brands say and how they say it across email, paid media and social media calendars.

You will report directly to the Marketing Lead, Consumables (Paris HQ), and work closely with the creative design team (Manila), the CRM team, and the performance marketing team.

What Youll Do

• Brand Content
• Write and own all CRM copy across ZSK, TOL & RGR: subject lines, body copy, CTAs, flow sequences, and SMS. Each brand has a distinct voice. You hold all three.
• Write performance ad copy for Meta (Facebook + Instagram) and Google: headlines, primary text, descriptions, and A/B test variants.
• Maintain the master copy bank per brand — approved headlines, subject line formulas, CTA variants, PDP bullet templates, and tone-of-voice references.
• Review all outgoing copy before it goes live — CRM, ads, social, Amazon listing updates. You are the last editorial eye before publishing.
• Social Channel Strategy
• Develop channel-specific content strategy for ZSK, TOL, and RGR across: Instagram, TikTok (organic + TikTok Shop), Meta paid, Google, email/CRM, and Amazon A+.
• Build and manage the social media content calendar: 3–5 posts/stories per week per active brand, platform-native format.
• Own the copy layer of every creative brief, and the captions of deliverables.
• Track post performance weekly. Kill what isnt working. Scale what is. Bring a point of view to Monday briefings, not just data.
• UGC & Creator Briefing
• Write creator briefs for UGC video and static content: hook direction, key message, claim hierarchy, visual angle, duration, CTA. Your brief is what separates a generic creator video from one that converts.
• Help recommend suitable creators for each brand using tools like Upfluence. Evaluate on audience fit and content style, not follower count.
• Coordinate the sample-to-content pipeline: brief the creator, manage timelines, review against brief, confirm usage rights.
• Maintain the UGC usage rights tracker: which assets are live, on which channels, with what expiry.
  

• With at least 2–4 years of experience where creative strategy was your primary output — brand and social copy
• Real understanding of US consumer culture, especially in beauty, personal care, or home care categories.
• Experience with at least one e-commerce brand — DTC, Amazon, or marketplace — where the performance of your brand communication was visible in data.
• Experience across multiple brands simultaneously — you can hold different voices in your head and not blur them.
  
  

• Knowledge of Amazon PDP: keyword integration, benefit hierarchy, claim compliance.
• Experience briefing or working with UGC creators.
• Familiarity with TikTok as a content platform — someone who understands what makes content travel, not just a user.
• AI tool literacy: you use AI to accelerate drafting, not to replace thinking. You know when an AI copy needs a human edit and you make it fast.
  
  

• Are owners.
• Are continually raising the bar.
• Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
• Nurture and embrace differing perspectives to make better decisions.
  
  

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.