Multimedia Marketing Specialist

Job Summary

The Multimedia Marketing Specialist is responsible for developing and designing multimedia content that aligns with the companys brand identity and campaign objectives. This role requires creativity, detail-orientedness and collaboration across marketing teams to produce high-quality visual materials, maintain brand consistency, and stay updated on the latest design and technology trends.

Duties & Responsibilities

• Creative Design & Content Production
• Develop multimedia design concepts, graphics, and layouts for digital and print campaigns, aligned with brand identity guidelines.
• Design and develop brand assets and materials such as brochures, merchandise, flags, promotional items, office branding elements, office revamping visuals, and other brand-related materials that support company initiatives and workplace branding.
• Produce a wide range of marketing materials, including e-commerce banners, landing page visuals, social media graphics and posts, electronic direct mail (EDM), printed collaterals, and short-form video animations.
• Create motion graphics and animated content to enhance digital campaigns and social media engagement.
• Edit and produce video content using industry-standard video editing software (Adobe Premiere Pro, After Effects, Capcut).
• Event Creative Support and Media Execution
• Design and produce event-related assets and collaterals including invitations, flyers, event backdrops, presentation visuals, social media announcements, and publishing materials.
• Provide event support when assigned, including serving as media or technical support during events (e.g., presentation management, video playback, livestream support, or documentation).
• Brand Consistency & Quality Assurance
• Ensure visual consistency and quality control across all brand assets and marketing touchpoints, strictly adhering to brand guidelines.
• Translate brand messaging into compelling, on-brand visuals that resonate with target audiences.
• Review and refine design outputs to maintain high-quality standards before delivery.
• Collaboration & Project Management
• Partner with marketing teams, campaign managers, and branch stakeholders to develop visual materials for campaigns, events, and promotions.
• Manage multiple concurrent projects and deadlines while maintaining consistent quality output.
• Clearly communicate design concepts and rationale to internal teams and stakeholders.
• Innovation & Continuous Learning
• Stay up to date with the latest trends in graphic design, digital marketing, motion graphics, UI/UX, and social media content creation.
• Explore and adopt new design tools, software updates, and creative techniques to continuously elevate design quality and output.
  
  

• Bachelor’s degree in Graphic Design, Multimedia Arts, Marketing, Advertising, or a related field.
• Proven work experience as a Multimedia Marketing Specialist, Graphic Designer, Digital Content Creator, or similar creative role.
• Strong understanding of digital and print media, including e-commerce and social media platforms.
• Working knowledge of AI-powered creative tools, and the ability to leverage them to enhance design quality, streamline workflows, and improve content production efficiency.
• Excellent attention to detail, creativity, and ability to translate brand messages into engaging visuals.
• Strong project management skills with the ability to handle multiple deadlines.
• Ability to work collaboratively in a team environment and effectively communicate design concepts.
• Knowledge of motion graphics, animation, and video editing is a plus.
  
  

• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.)
• Canva
• Capcut
• Generative AI tools such as Flow, Freepik, Elevenlabs, Gemini, etc.