Marketing Manager

Department

Galleria-Marketing

Employee Type

Probationary

The Marketing Manager is responsible for driving foot traffic, tenant sales, brand engagement, and customer loyalty for Robinsons Galleria through the strategic planning and execution of events, promotions, and integrated marketing campaigns across offline and digital channels. This role leads the end-to-end marketing calendar, ensures strong mall visibility, and partners closely with tenants, agencies, and internal teams to maximize commercial impact.

Key Responsibilities Foot Traffic & Sales Growth

• Develop and execute marketing strategies focused on increasing mall foot traffic , dwell time, and tenant sales
• Design consumer-led campaigns that convert awareness into store visits and transactions
• Align promotions with seasonality, consumer insights, and business objectives
  
  

• Conceptualize, plan, and execute mall-wide events, POP-ups, experiential activations, and community-led programs
• Manage events from ideation to post-event performance evaluation
• Ensure activations are visually compelling, on-brand, and commercially effective
  
  

• Lead the development of thematic mall promotions , sales events, and shopper rewards programs
• Collaborate with tenants to roll out co-promotions and cross-brand campaigns
• Execute integrated campaigns across OOH, in-mall media, social media, digital ads, and owned platforms
  
  

• Drive online-to-offline (O2O) campaigns that translate digital reach into mall visits
• Oversee social media content, influencer tie-ups, digital ads, and mall online listings
• Use data and analytics to optimize digital performance and campaign ROI
  
  

• Partner closely with tenants to boost participation in mall promotions and align interests
• Work with leasing, operations, and visual merchandising teams for seamless execution
• Manage creative, events, and digital agencies to ensure quality and timeliness
  
  

• Manage and optimize the marketing budget to maximize returns
• Track and analyze KPIs including foot traffic, sales uplift, campaign reach, and engagement
• Prepare post-campaign evaluations and business reports with actionable insights
  
  

• Bachelor’s degree in Marketing, Communication, Business, or related field
• At least 5–8 years of marketing experience , preferably in retail, malls, FMCG, or lifestyle brands
• Proven success in event marketing, promotions, and campaign management
• Strong understanding of digital marketing, social media, and O2O strategies
• Experience working with tenants, agencies, and cross-functional teams
• Strong project management and leadership skills
  
  

• Strategic thinking with strong commercial orientation
• Creative ideation with executional discipline
• Data-driven decision-making
• Excellent communication and stakeholder management
• Strong understanding of shopper behavior and retail dynamics
  
  

• Growth in foot traffic and mall visitation
• Increase in tenant sales and promotion participation
• Strong campaign ROI and engagement metrics
• High-quality event execution and brand perception