Lead Generation Specialist

Discover your 100% YOU with MicroSourcing!

Position: Lead Generation Specialist

Work setup & shift: Work-from-home | Night shift

Why join MicroSourcing?

Youll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (for you and at least one dependent), paid time-off with cash conversion, group life insurance, and performance bonuses.*
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  
  

Your Role

As a Lead Generation Specialist, you will:

• Generate and qualify new sales opportunities to build and maintain a strong pipeline, passing qualified leads to Sales Representatives.
• Execute outbound campaigns through personalized outreach strategies (email, LinkedIn, and digital touchpoints) to engage decision-makers in advertising, marketing, and media industries.
• Research target markets, accounts, and buyer personas to build accurate lead lists and tailored prospecting approaches.
• Manage campaign activities, leads, and outcomes in Salesforce, ensuring data quality and actionable reporting.
• Collaborate with Sales and Marketing teams to refine messaging, share feedback from prospects, and improve campaign effectiveness.
• Stay informed about the global BPO market, industry trends, and competitor offerings.
  
  

What You Need

Non-negotiables

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• Proven experience generating leads for a Business Process Outsourcing (BPO) company
• Minimum of 1–2 years of experience in sales development, business development, or lead generation
• Familiarity with Salesforce and Salesforce Marketing Cloud
• Excellent written and verbal communication skills with strong listening ability
• Highly self-motivated, results-driven, and adaptable in a fast-paced, quota-driven environment
  
  

Preferred skills/expertise

• Experience with sales engagement tools (e.g., Outreach, SalesLoft, HubSpot, LinkedIn Sales Navigator)
• Background in sales training, pre-call planning, or consultative selling
  
  

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our companys strength lies in our peoples diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – its our commitment. Our way of life. Here, we dont just accept your unique authentic self — we celebrate it, valuing every individuals

contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply.

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