Events Marketing Specialist

Discover your 100% YOU with MicroSourcing!

Position: Events Marketing Specialist

Location: Eastwood, Quezon City

Work setup & shift: Hybrid | Day shift

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  
  

Your Role

As an Events Marketing Specialist, you will:

• Plan and deliver multi-channel marketing campaigns across email, social, and digital channels to drive delegate registrations, exhibitor engagement, and sponsorship visibility throughout the annual event cycle.
• Build and manage HubSpot email marketing campaigns, audience segmentations, automated nurture workflows, and database hygiene to maximize deliverability and conversions.
• Execute organic and paid social media promotions (particularly on LinkedIn) while maintaining event website content and registration landing pages.
• Track and analyze campaign KPIs—including open rates, clicks, conversions, and registration funnel performance—translating insights into ongoing optimizations and stakeholder reports.
• Collaborate cross-functionally with Sales/Commercial, Editorial, Creative, and Events Operations teams in Manila and Perth to ensure brand consistency and seamless event execution.
  
  

What You Need

Non-negotiables

• Proven hands-on experience in B2B event marketing, conference marketing, or multi-channel campaign execution.
• Strong proficiency in HubSpot (or a comparable CRM/marketing automation platform) for email campaign builds, audience segmentation, and automated nurture workflows.
• Experience managing organic and paid social media campaigns (specifically LinkedIn) alongside website/landing page CMS updates.
• Strong analytical skills with the ability to track registration funnels, interpret campaign KPIs, and optimize performance using data-led testing.
• Excellent written and verbal English communication skills with strong organizational ability to manage full-cycle event milestones alongside global stakeholders.
  
  

Preferred Skills/expertise

• Prior experience supporting B2B conferences, exhibitions, or events within the mining, resources, industrial, or energy sectors.
• Familiarity with Australian business culture and collaborating with teams based in Perth/AU time zones.
• Experience coordinating exhibitor, sponsor, and speaker promotional campaigns with commercial and editorial teams.
• Strong database management skills, including list hygiene, behavioral triggers, and A/B testing methodologies.
• Ability to manage campaign trackers, asset libraries, and competitor monitoring independently in a fast-paced environment.
  
  

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

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