Director Of Sales - Groups And Meetings

Duties And Responsibilities

Sales Strategy & Revenue Generation

• Develop and implement strategic sales plans to achieve group and meetings revenue targets.
• Identify and pursue new business opportunities within the corporate, MICE, and group segments.
• Conduct regular sales calls, presentations, and client meetings to promote the hotel’s meeting and event facilities.
• Maintain strong relationships with corporate clients, travel agents, event planners, and industry partners.
• Negotiate contracts and pricing to maximize revenue while maintaining competitiveness.
  
  

Business Development

• Proactively source new accounts and expand existing client relationships.
• Participate in sales missions, trade shows, networking events, and industry activities.
• Monitor market trends, competitor activities, and industry developments.
• Identify potential markets and develop targeted sales initiatives.
  
  

Client Management

• Serve as the main contact for key group and event clients.
• Ensure smooth coordination between clients and internal departments such as Events, Banquet, Front Office, and Operations.
• Oversee the planning and execution of group bookings and events to ensure client satisfaction.
• Address client concerns and ensure timely resolution of issues.
  
  

Revenue Management & Reporting

• Work closely with the Revenue Management and Reservations teams to optimize group rates and availability.
• Track and analyze sales performance, booking pace, and revenue results.
• Prepare and submit regular sales reports, forecasts, and performance updates.
  
  

Leadership & Collaboration

• Support the Director of Sales & Marketing in achieving overall sales targets.
• Collaborate with internal departments to ensure seamless guest experiences.
• Participate in departmental meetings, training programs, and sales planning sessions.
  
  

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or related field.
• Minimum 5–8 years of sales experience in hospitality, with strong exposure to groups and meetings sales.
• Proven track record in achieving sales targets and revenue growth.
• Excellent communication, negotiation, and presentation skills.
• Strong client relationship management and networking abilities.
• Knowledge of IHG systems and brand standards is an advantage.
  
  

COMPETENCIES

• Strategic Thinking
• Sales & Negotiation Skills
• Relationship Building
• Revenue Optimization
• Leadership & Team Collaboration
• Customer Focus
  
  

Dont quite meet every single requirement, but still believe youd be a great fit for the job? Well never know unless you hit the Apply button. Start your journey with us today.

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