Director Demand Generation

Position: Demand Generation Director

Location: Manila, Philippines

Work setup & shift: Onsite/Dayshift

Why join MicroSourcing?

The Director of Demand Generation will design, lead, and scale MicroSourcings demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform.

The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.

• Develop and execute a comprehensive global demand generation strategy that directly supports corporate revenue targets and market expansion.
• Design and run integrated campaigns (digital, paid media, email, SEO, SEM, content syndication, etc.) to drive awareness, engagement, and qualified opportunities.
• Build and manage strategic relationships with agencies, vendors, and industry analysts to extend MicroSourcings market reach, strengthen positioning, and accelerate demand impact. Set partner performance benchmarks and accountability measures to support scalable demand generation programs.
• Leverage marketing automation and CRM tools (HubSpot) to optimize lead management, scoring, and nurturing.
• Drive continuous A/B testing, experimentation, and data-driven optimization across campaigns.
• Manage funnel KPIs, OKRs, and dashboards to track marketing performance and contribution to pipeline.
• Own the demand generation budget, forecasting, and ROI reporting.
  
  

Lead and mentor a high-performing team spanning digital marketing, campaign management, marketing automation.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our companys strength lies in our peoples diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – its our commitment. Our way of life. Here, we dont just accept your unique authentic self - we celebrate it, valuing every individuals contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

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