Customer Marketing Manager FMCG

Job Summary

The Customer Marketing Manager is responsible for driving revenue growth, strengthening principal relationships, and developing customer-focused marketing and trade initiatives. The role leads business planning, forecasting, product launches, and channel development while working closely with Sales, Marketing, and Distribution teams to maximize profitability and market performance.

Key responsibilities

Develop and execute business plans to achieve revenue growth and profitability targets.

Monitor and evaluate key performance metrics to assess the effectiveness of trade marketing initiatives.

Recommend innovative strategies, programs, and process improvements.

Coordinate with cross-functional teams on BU projects, budgets, promotional activities, and implementation schedules.

Lead and guide Trade Marketing Managers in launching new products.

Manage Build Up forecast, business planning, and principal support: buy-ins, payment terms, and commercial agreements.

Oversee marketing claims, trade investments, and promotional expenditures.

Drive channel and trade development initiatives that strengthen marketing, sales, and distribution performance.

Motivate and supervise team to meet departmental goals.

Qualifications

Bachelor's Degree in Marketing, Business Administration or any related field.

Strong understanding of marketing principles, strategies, and tactics, including campaign management, marketing communications, branding, and market research.

Proven experience in trade marketing, customer marketing, or commercial management, preferably within an FMCG environment.

Highly proficient in Microsoft Excel and other MS Office applications.

Strong analytical skills with the ability to interpret data and translate insights into business recommendations.

Excellent negotiation, leadership, and stakeholder management skills.

Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

Results-oriented, proactive, and capable of thriving in a fast-paced business environment.