Assistant CAPR

Department

Universal Robina Corporation - Main

Employee Type

Probationary

Associate, Public Relations (PR)

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for an Associate, Public Relations (PR).

What Are The Roles And Responsibilities

PUBLIC RELATIONS: Handles PR activities for the assigned category, ensuring adherence to PR best practices and alignment with overall brand and business objectives

• Leads planning and execution of PR efforts such as media seeding, campaigns, press engagement efforts, and related initiatives.
• Collaborates with cross-functional teams and external agencies on editorial calendar development, implementation and monitoring.
• Develops communication materials (as needed), including press releases, key messages, FAQs, scripts, content concepts, briefing documents, social media copy, and other marketing communications content.
• Participates in IMC workshops, media reviews, platform learning sessions and other relevant PR-integrated activities.
  
  

INFLUENCER MARKETING: Oversees internally managed and agency-managed influencer marketing campaigns, ensuring alignment with brands communication objectives, platform best practices and brand safety guidelines

• Collaborates with PR agency partners in planning, implementing and executing influencer marketing campaigns.
• Leads select internally managed influencer marketing campaigns end-to-end, from strategy development and content creation engagement to execution and post-campaign reporting.
• Handles project-based partnership activities with content creators, social media influencers and online communities.
  
  

CORPORATE PR: Supports the PR team in planning and implementing corporate PR activities

• Assists in planning and executing corporate PR campaigns, content production and related initiatives.
• Manages corporate website content updates, including planning, execution and content quality oversight.
• Collaborates with Corporate Brand Lead to ensure content synergy and messaging consistency across website and corporate social media accounts.
  
  

RESEARCH, REPORTS AND ANALYTICS: Collaborates with the Social Listening team and Media Monitoring Agency in tracking media coverage across print, online, broadcast and social media platforms

• Prepares monthly performance reports, tracking and analyzing PR values and share of voice (SOV) to assess URCs media presence.
• Tracks key metrics and insights from all influencer marketing activities, applying learnings to optimize future campaigns.
• Collaborates with the Social Listening team in identifying trends and PR opportunities.
  
  

MEDIA AND INFLUENCER RELATIONS: Supports the team in executing media and influencer relations programs

• Assists in maintaining and updating media and influencer database.
• Assists in coordinating media interviews, requests, and product seeding efforts.
• Participates in relationship-building activities.
  
  

What Are The Qualifications

• Bachelors degree in communications, Public Relations, Journalism, or a related field.
• 2-3 years of experience in public relations or communications roles; agency experience is a strong advantage.
• Strong interpersonal and written communications skills, with the ability to assist in developing communications materials, as needed.
• Experience in supporting and contributing to PR and influencer marketing campaigns across multiple platforms.
• Agile, dynamic and highly organized, able to adapt quickly to evolving priorities and work effectively with cross-functional teams
• Familiarity with content creators, social media platform best practices and digital trends is a plus.
  
  

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.

Experience Range Range (Years)

2 - 3 years

Job posted on

2026-03-03

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