Assistant Brand

Department

ExtPel & Granny Goose

Employee Type

Probationary

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for a Brand Assistant !

The Brand Assistant II supports the development, execution, and growth of the assigned brand portfolio by assisting in new product development (NPD), marketing initiatives, financial monitoring, and cross-functional project execution. The role works closely with internal stakeholders to ensure successful product launches and the effective implementation of brand-building programs that drive business growth.

What are the Roles and Responsibilities?

• Support and drive the end-to-end development of new products under the Extruded Pelletized and Granny Goose portfolio, from concept ideation to commercial launch.
• Coordinate with cross-functional teams (R&D, Supply Chain, Sales, Finance, and URCreatives) to ensure timely and successful execution of new product development initiatives.
• Assist in managing the financial performance of assigned projects, including monitoring budgets, forecasting expenses, and tracking Advertising and Promotions (A&P) spending.
• Lead the planning, coordination, and execution of launch support programs to ensure successful product introductions in the market.
• Generate consumer and market insights to identify opportunities for product innovation and brand growth.
• Contribute to the ideation and evaluation of new product concepts and line extensions aligned with business objectives and consumer trends.
• Prepare and analyze marketing reports, sales performance, market data, and competitive intelligence to support business recommendations.
• Monitor project timelines and ensure key deliverables are completed within agreed schedules.
• Build strong working relationships with internal and external stakeholders to facilitate efficient project implementation.
• Perform other brand management and marketing-related duties as assigned.
  

• 1–3 years of relevant work experience in Brand Marketing, Product Marketing, Category Management, or related functions is preferred.
• Fresh graduates with exceptional academic achievements, leadership experience, and strong internship exposure in marketing are encouraged to apply.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Good project management and organizational skills.
• Effective time management with the ability to manage multiple priorities.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Ability to collaborate with cross-functional teams and manage multiple stakeholders.
• Highly proactive, resourceful, and results-oriented.
• Adaptable and willing to work across different brands and product categories as business needs require.
• Brand marketing experience is an advantage but not required.