Assistant Marketing Manager - Loyalty And Brand Partnerships

Company Description

About Grab and Our Workplace

Grab is Southeast Asias leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, weve got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

We are the driving force behind Grabs ecosystem stickiness, building brand love and loyalty with every interaction. As the OneGrab and Loyalty team, we focus on maximizing value for our users, ensuring that our services are seamless, rewarding, and deeply integrated into their daily lives. We are dedicated to driving business growth and enhancing brand visibility through creative, multi-channel campaigns and data-driven insights. Together, we connect Grabs diverse services with our customers in meaningful ways, turning everyday rides, deliveries, and transactions into experiences that foster true, long-term brand loyalty.

Get to Know the Role

You will drive growth, engagement, and brand love for Grabs key ecosystem drivers: Loyalty (GrabUnlimited, GrabCoins, and GrabVIP) and Brand Partnerships. Reporting directly to the OneGrab and IMC Head, you will manage a unique, dual-engine portfolio designed to supercharge Grabs user retention and ecosystem stickiness.

The Critical Tasks You Will Perform

Loyalty Optimization & Campaign Ownership

• Growth & Conversion: Increase user acquisition and GMV reach for loyalty products using data-backed strategies.
• LTV & Retention Fusion: Analyze loyalty user data to identify gaps in consumer demand, and activate targeted external partnerships to solve specific user churn or engagement challenges.
• End-to-End Campaign Delivery: Serve as the primary PIC for loyalty campaigns—managing the full lifecycle from data-driven ideation to cross-channel execution, performance tracking, and post-mortem analysis.
• Cross-Vertical Collaboration: Partner internally with Grabs core business units (Transport, Food, Mart) to ensure loyalty mechanics are embedded in daily user habits.
  
  

Brand Partner Marketing Activation & Value Injection

• Campaign Execution: Act as the primary marketing custodian for strategic external brands, driving end-to-end co-marketing campaigns from creative briefing to multi-channel launch.
• Ecosystem Value Injection: Strategically weave external partner perks into Grabs multi-sided marketplace to deepen brand loyalty; this includes cultivating premium, high-demand experiences in the GrabCoins catalog to excite PAX, while activating meaningful partner perks that show appreciation, build community, and drive everyday loyalty for our DAX and MEX partners.
• Strategic Partnerships & External Alignment: Lead the identification and development of high-impact marketing partnerships that advance Grabs loyalty and brand agenda. Leverage consumer insights and market opportunities to define the right partner, working closely with the Business Development team to unlock strategic collaborations. From partner sourcing to campaign execution, seamlessly translate these partnerships into integrated marketing initiatives that strengthen the brand, deepen customer engagement, and drive loyalty.
  
  

Qualifications

What Essential Skills You Will Need

• Experience: 3–5 years in Brand Marketing and Partnerships; direct experience within tech or FMCG will be an advantage.
• Analytical Mindset: Competency in using data and consumer insights to evaluate program health, identify trends, and measure campaign ROI objectively.
• Project Rigor: Exceptional organizational skills to seamlessly juggle internal loyalty product cycles alongside concurrent external partner marketing timelines.
• Communication Polish: Excellent communication and presentation skills to interface confidently with external brand leads and align with internal business heads.
• Stakeholder Master & Collaborator: Ability to bring people together across internal business units and external brand partners, promoting seamless collaboration and understanding toward shared goals.
• Familiarity with AI-powered tools, platforms and technologies is an advantage.
  
  

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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