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Job Description
Get to Know the Role
Youll be at the forefront of establishing and managing strong business relationships with our FMCG Key Account partners to drive significant growth for FMCG partners. Your primary key performance indicator (KPI) will be the success of these partners on the platform, achieved through consistent and best-in-class support, with a particular emphasis on maximizing their advertising and marketing impact.
Youll be involved in conducting in-depth analyses that provide partners with actionable insights to improve their success metrics. Youll then assist them with suggested initiatives to be carried out as a direct result of these insights. As part of the Partner Success Team, youll be specifically tasked with supporting all activities tied to partners GrabAds & in-app marketing campaigns. Youll assist the team in driving growth for these key accounts through the negotiation of campaign buy-ins, strategic promotions, and compelling deals, all while optimizing their overall presence and visibility on the Grab platform.
The Critical Tasks You Will Perform
Responsibilities
As a Partner Success Manager for FMCG Accounts, you will be instrumental in ensuring our largest partners thrive on the Grab platform, with a core focus on maximizing their success through GrabAds and in-app marketing. Your responsibilities include:
Enterprise Onboarding & Ads Integration: Overseeing efficient onboarding for new Enterprise Accounts, ensuring seamless integration and immediate understanding of GrabAds and in-app marketing opportunities.
Advertising Performance Analysis & Optimization: Conducting deep ROI and KPI analysis on Enterprise Account advertising campaigns, meticulously tracking metrics like campaign reach, CTR, conversion rates, and ROAS. Youll use these insights to develop, implement, and continuously optimize tailored GrabAds strategies, including A/B testing, audience segmentation, and budget allocation, to maximize their visibility and revenue.
Collaborative Product & Ad Enhancement: Acting as a crucial liaison, youll gather feedback from Enterprise Accounts regarding GrabAds and in-app marketing tools. Youll translate these insights into actionable recommendations, collaborating closely with Product, Operations, and AdOps teams to enhance Grabs advertising ecosystem specifically for large partners.
GrabAds & Platform Expertise: Becoming the go-to expert on all GrabAds products, features, and in-app marketing capabilities. Youll proactively educate Enterprise Accounts, guiding them to effectively utilize these tools to meet their extensive business objectives.
Strategic Market & Advertising Adaptation: Continuously monitoring market trends and competitor advertising activities. Youll leverage these insights to help refine Grabs advertising offerings and support strategies, ensuring they remain competitive and responsive to the evolving needs of Enterprise Accounts.
Qualifications
What Essential Skills You Will Need
Experience: A minimum of 2-3 years of experience in sales or account management is preferred, ideally with Enterprise or Key Accounts.
Industry Background: Experience in merchant-facing tech, F&B, FMCG, or any fast-paced and competitive industry is a significant advantage.
Analytical Prowess: You must possess strong basic analytics skills and a proven ability to make data-driven decisions.
Campaign Management Knowledge: A background in managing Ads, Marketing, or Media campaigns, coupled with a solid understanding of advertising metrics (like CTR, ROI, conversion rates, ROAS, etc.), is essential.
Team Player & Leader: Proven experience working effectively within teams and comfort in leading specific initiatives or projects.
Exceptional Communication: Excellent communication skills are a must, including top-notch presentation design and speaking abilities. You should be able to verbally and visually articulate your point of view clearly in English.
Resilience & Drive: Youre energetic, enthusiastic, and maintain a calm demeanor even in very dynamic and fast-paced working conditions.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
We have your back with Term Life Insurance and comprehensive Medical Insurance.
With GrabFlex, create a benefits package that suits your needs and aspirations.
Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
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