Content Writer

Job Description

The Content Writer works directly with international clients to produce compelling content,

including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for

lead generation. You will function alongside a team of creatives from UI/UX, design, and video,

to deliver content for marketing campaigns.

Note: Experience in B2B marketing is preferred, but not mandatory.

Responsibilities:

• Create high-quality business content for digital marketing campaigns
• Conduct interviews with business leaders to understand their interests and target pain
• points
• Think strategically to craft compelling messaging in line with campaign objectives
• Independently research business topics and create engaging content
• Think creatively to translate strategy into new content formats across different
• channels
• Work closely with content specialists and marketers to streamline processes and
• develop impactful content
• Work with the design team for cross-platform content production
• Analyze campaign data to assist with content strategy

Requirements:

• 5+ years of professional writing experience (attachments and/or links to
• published articles and long-form writing are required)
• Bachelor’s degree preferably in Advertising, Humanities, Journalism, Mass
• Communications, Marketing, PR, Business Administration, and other related courses
• Concise and engaging writing and editing skills
• Impeccable spelling and grammar
• Experience and familiarity with online marketing, content marketing, and demand
• generation best practices
• Great research and organizational capabilities
• Ability to learn quickly and work at a fast pace
• Desire to work in a collaborative, team-oriented environment
• Interest and understanding of technology and business
• Amenable to a hybrid setup requiring onsite work twice a week
• Flexible with AMER shift (night shift in the Philippines)

Portfolio Requirements:

• Long-form content samples (blogs, publications, whitepapers, case studies)
• Short-form content samples (email copy, social media copy)
• Other content samples (editorial calendars, publishing calendars, video scripts,
• marketing presentations, content strategy presentations)